The Source, MRI’s Quarterly NewsletterTHE SOURCEMRI’s NewsletterThe Source focuses on news from MRI and developments in media and consumer research. Volume V 2009 Why Are Audience Estimates For Individual Issues Of Magazines, As Opposed To Average Issue Audience Estimates, Vital To Print Ad Ratings? MediaVest and MRI Market Solutions Team Up To Leverage Consumer Insights MRI/LOHAS Data Integration Shines Light On Green Consumers Insights Shared At Worldwide Readership Symposium Calling All Kids… With Cell Phones Marketing Mix Modeling – MRI Levels Playing Field For Print MRI and Geoscape Partner To Provide Hispanic Consumer Intelligence
Volume IV 2009 Magazines Have Never Been In A Better Position To Prove Their Value To Advertisers By Kathi Love, MRI President & CEO AdMeasure: Every Ad…In Every Issue…Of Every Magazine Bigger is Better: Starcom USA and Conde` Nast Prove Ad-Intense Fall Fashion Magazines Deliver Value What is Composition Targeting and Why is it Important? Three Things You Should Know About Print Ads That Sell By Michal Galin, SVP, Research, MRI Starch Tweeting with MRI at Twitter.com/MRINews MRI Ranked #1 in Survey of Market Research Buyers New Data To Bring You New Insights
Volume III 2009 AdMeasure – MRI Debuts Magazine Advertising Ratings GQ Media Panel Creates Online Community to Connect Brands with Brand Advocates Measuring In-Store Marketing Through Audits & Surveys’ Controlled Store Tests Issue Specific Readership Study Shortens Release Time MRI Starch Sponsors Kelly Awards’ Ad Effectiveness Category
Volume II 2009 MRI Draws on “Currency” Study to Improve MRI Starch Metrics NNN Custom MRI Codes Support Strength of Newspapers in Media Plans What Makes a Respondent a “Principal Shopper”? MRI and PointLogic Fusion Optimize Consumer Profiling Net//MRI Teen Ratings Data Fusion: New Insights On U.S. Teens & The Internet
Volume I 2009 On 30 Years MRI Starch Takes Key Step Towards Developing Syndicated Magazine Ad Measurement Service MRI and Starz in Multi-Platform Adventure What do * and # signify in MRI data runs? Market-by-Market Releases Local Market Media Data For Top Ten Markets Learn About Consumer Insights In New Webcast GfK Receives ESOMAR Excellence Award
Volume V 2008 MRI Helps National Geo Measure Campaign on Global Drinking Water MRI Starch Tested Copy: Reader Actions Taken Service Bureau Pitches In When You’re In a Crunch What is MRI’s “Golddigger” and How Can It Help My Research and Marketing Efforts? GfK SMART Takes The Mystery Out of Mystery Shopping
Volume IV 2008 Zenith Optimedia’s “Man In The Middle” Meets Word-Of-Mouth Audience Guarantees For Magazine Buys: You’ve Got To Use Demographics Measuring The Success Of Automotive Marketing When Should Psychographic Weights Be Used When Running MRI Data? MRI Starch Expands Measurement The Best Of Business Books 2008
Volume III 2008 Q&A on MRI’s Acquisition of Starch Communications Magazine Measurement: Right Direction, Wrong Speed New MediaDay Data Details Media Multi-Tasking Ad Council Prevents Forest Fires and Keeps Roads Safe with MRI’s Help The American Kids Study – Kids and Cash New Demographic Data Released in Issue Specific Readership Study Webcast: Psychographics and the Shopping Cart
Volume II 2008 New Data Enhances Issue Specific Readership Study Starcom Sharpens Focus on Target Audiences with Psychographics How Consumers Construct Story Trails Omnibus Insights into Holiday Shopping What is the process for changes to the Product Booklet? New Webcast Shows how Market-by-Market Connects with Consumers on Local Level Data Integration Webinar Presented by Market Solutions Group
Volume I 2008 MRI to Release Market-by-Market Study on April 1st Jack Hanrahan Weighs in on MRI’s Issue Specific Readership Study How Targetbase Turns Data into Profits Telecommuters Profiled When is it Better to Report Data in Terms of Median or Mean? Julian Baim’s Guest Commentary Featured in min MRI Cited in Pew Trust’s State of the News Media 2008 Report
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