THE SOURCE

MRI’s Quarterly Newsletter

The Source focuses on news from MRI and developments in media and consumer research.

Volume II 2008

• New Data Enhances Issue Specific Readership Study

• Starcom Sharpens Focus on Target Audiences with Psychographics

• How Consumers Construct Story Trails

• Omnibus Insights into Holiday Shopping

• What is the process for changes to the Product Booklet?

• New Webcast Shows how Market-by-Market Connects with Consumers on Local Level

• Data Integration Webinar Presented by Market Solutions Group

Volume I 2008

• MRI to Release Market-by-Market Study on April 1st

• Jack Hanrahan Weighs in on MRI’s Issue Specific Readership Study

• How Targetbase Turns Data into Profits

• Telecommuters Profiled

• When is it Better to Report Data in Terms of Median or Mean?

• Julian Baim’s Guest Commentary Featured in min

• MRI Cited in Pew Trust’s State of the News Media 2008 Report

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