WHAT THE SURVEY MEASURESWHAT THE SURVEY MEASURESBelow is a quick overview of what the Survey of the American Consumer™ measures. For more detailed information, click on any of the items in “What the Survey Measures” at the left, or call your account executive. One Source, Complete Market Data for…Media Usage Magazines | Internet | Television | Yellow Pages | Newspapers | Cellular Phones | National Newspapers | Outdoor | Radio | |
Demographics, Lifestyles, AttitudesAge, Sex, Occupation, Income | Public Activities | Home Ownership | Leisure Activities | Children in Household | Consumer Attitudes | Business Responsibilities | Political Outlook | Personal & Business Travel | 500+ Psychographic Questions |
Product and Brand UsageUsage Data for 6,000 Brands | Cars, Vans, Trucks & Motorcycles | in 550 Categories | Financial Products & Activities | Groceries & Household items | Household Furnishings & Appliances | Personal & Health Care Products | Apparel & Accessories | Tobacco, Candy, Snacks | Consumer Electronics |
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