|
|||||||||||||||||||||||||||||||||||||
|
Full-time Homeworkers are almost twice as likely as the average adult to hail from households with income of $150,000 or higher (195 index). Westerners are more likely (116 index) than Americans living in the other three census regions to work from home. Media access affects media behavior, so it's not surprising that the work from home set sport unique viewing, reading, and listening pro-files. While MRI data do not qualify or quantify the connection between using specific media while actually working from home, analysis of data do demonstrate that certain magazine types, TV programs, and radio formats are more likely to be used by people who work from home. | ||||||||||||||||||||||||||||||||||||
| Television: While male Homeworkers are not any more likely than total adults to multi-task work and TV viewing
during the day, women Homeworkers seem to sneak some peeks at TV daytime dayparts when it comes to soaps, early morning programs, and daytime talk shows.
Radio: Male Homeworkers have a greater likelihood than men working outside the home for listening to certain radio formats, the top three being News/Talk, All Talk, and Classic Rock. Magazines: Among certain magazine types, Homeworkers also show a greater likelihood than those who work outside the home for readership. Men-at-home are more likely to read Airline and Boating magazines, and Airline and Parenthood books rank highest among women working from home. |
|
||||||||||||||||||||||||||||||||||||
MRI's Spring 2001 Cyber Stats Reveal 43 Percent Of Adults 55-64 Use The InternetUse of the Internet among those ages 55-64 grew in the past six months to 43 percent from 36 percent and 31 percent eighteen months ago, according to MRI's spring 2001 Cyber Stats report. The most common activity on the Internet among consumers 55-64 is e-mail. Compared to six months ago, use of e-mail by adults ages 55-64 has increased by 20 percent. Compared to 18 months ago, there has been a 46 percent increase in e-mail use among this group. While fewer older Americans engage in other Internet activities, they are growing in tracking their investments, making purchases, making travel plans and browsing. Approximately 133 million U.S. adults - 66 percent of the adult population have access to the Internet either at work or home. Of those 133 million, 101 million reported using the Internet in the past 30 days. This means that 50 percent of U.S. adults, who total 201.7 million, used the Internet in the past 30 days. The Spring Cyber Stats data were collected between March of 2000 and April of 2001. MMAP Instant AnalysisMRI releases a report and your publisher needs instant answers to important questions. With MMAP (MRI's Magazine Analysis Programs), you can instantly interpret data to answer:
MMAP Helping Agencies MMAP Helping Publishers Three contextual frameworks within MMAP improve the process of interpreting data:
Trending capabilities let you analyze how many magazine audiences increased or decreased significantly from one report to another. Users can identify winning magazines from one report to another based on percent changes and statistical differences, and you can filter data by magazine type, by publication interval, by publisher, and most importantly, data can be evaluated on the basis of user-defined custom filters. MMAP also provides a macroscopic view of magazine trends by magazine type, publication period, and publisher. For more information about how MMAP can help your organization, please contact your account representative. |
|||||||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||||||
MRI Mourns the Loss of Renata RangesThis spring the Mediamark family lost a dear friend and a long time employee. Renata Ranges, our colleague and friend for more than 13 years, passed away after a long illness. Although her official duties included human resources, office management and oversight of MRI's facilities, Renata's contributions went far beyond her job description. She was a mentor, a great listener, and a source of sound and simple wisdom. She generously shared her time and insights with anyone who needed a kind word, or even an occasional kick in the rear. Her ethics, intelligence, common sense, humor, and sense of caring made the world a better place for all who knew her. |
|||||||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||||||
