Product Portfolio: AdMeasure – MRI Debuts Magazine Advertising Ratings

On June 15th, magazine measurement took a giant step forward; MRI rolled out AdMeasure, a suite of metrics that estimate the audiences for specific ads in specific magazines. Advertisers increasingly expect proof that their print ads are working and are reaching their target audience. Read more.

Creative Client: GQ Media Panel Creates Online Community to Connect Brands with Brand Advocates

Customer relationship management is all about getting your best customers to also be your best advocates. That’s why the marketing team at GQ partnered with MRI to develop an online community that bridges advertisers with GQ readers who are brand enthusiasts. Read more.

Highlight on GfK: Measuring In-Store Marketing Through Audits & Surveys’ Controlled Store Tests

In-store marketing can have a huge impact on sales. But predicting the ROI for each tactic is tricky: should marketers add new displays or lower their prices – or both? Controlled Store Tests, provided by GfK Audits & Surveys, can improve ROI and limit the risk of ineffective marketing. Read more.

New and Noteworthy Issue Specific Readership Study Shortens Release Time

As part of MRI's continuing effort to provide the print industry with more timely data, the Issue Specific Readership Study has reduced its release time–the date from when a publication goes on sale until the date it is reported by the Issue Specific Readership Study.  Read more.

MRI Starch Sponsors Kelly Awards' Ad Effectiveness Category

MRI Starch is proud to have sponsored the 2009 MPA Kelly Awards' Ad Effectiveness Category. Read more.