POV

Magazines Have Never Been In A Better Position To Prove Their Value To Advertisers — By Kathi Love, MRI President & CEO

The magazine industry has long been criticized for being slow to respond to advertisers’ demands for accountability metrics. And it’s only fair that magazine are held to the same evaluation standards as other media — since advertisers are under increased pressure to show how every dollar spent delivers results. Read more.

Product Portfolio

AdMeasure: Every Ad...In Every Issue...Of Every Magazine

MRI’s AdMeasure is expanding five-fold. In 2010, every magazine issue measured by MRI’s Issue Specific Readership Study will be included in the AdMeasure service. Read more.

Creative Client

Bigger Is Better Starcom USA And Condé Nast Prove Ad-Intense Fall Fashion Magazines Deliver Value

If you want to button up your media plan, Fall Fashion magazines are the place to be. Just ask readers; more than one-third will tell you that these special issues are of greater value than standard issues. Read More.

Because You Asked

What is Composition Targeting and Why is It Important?

Composition Targeting is a proprietary algorithm used to project raw MRI Starch scores to ensure metrics represent each issue's true readership profile.

It was developed by MRI statisticians and is used in AdMeasure, the industry’s first print ad ratings service. Read more.

Behind The Numbers

Three Things You Should Know About Print Ads That Sell — By Michal Galin, SVP, Research, MRI Starch

The strategic goal behind every print advertisement is probably a bit different. Some ads are designed to build an image; some are written to drive readers to a Web site; and some announce a limited-time offer. But, at their core, most marketers hope the time, money and creativity that goes into developing their advertising campaign moves the needle in terms of sales. Read more.

New and Noteworthy

Tweeting with MRI At Twitter.com/MRINews

Follow our Tweets and you, too can be “In the know.”

MRI Ranked #1 In Survey Of Market Research Buyers

Buyers of syndicated research ranked MRI #1 on overall quality, satisfaction and value for money in the U.S. survey of client satisfaction conducted by Inside Research and Prevision Corp. Read more.

New Data To Bring You New Insights

MRI’s most recent data release, Wave 60/Spring 2009, includes new product, psychographic, advertising and TV data. Read more.