Mediamark Research 
Fall 2002 Technical Guide

Product Booklet Ascription

A more detailed description of the product booklet ascription procedure utilized by MRI can be found in the Technical Guide. The procedure is employed to ascribe data to respondents who completed a personal interview but who failed to complete a product book. The incidence of ascription is shown for Fall 2002 below. 

 

Total Number

Percent of Total

In-Tab Booklets

25,805

100%

Returned Booklets

15,533

60.2%

Ascribed Booklets

10,272

39.8%

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