Definitions and Detailed Tables
Sample Completion Wave 52 Wave 51 Spanish Speaking Population New Race Classification New Occupation Classification Comparison of Sample Distribution Before and After Balancing Distribution of Final Weights (Waves 51 and 52) Magazine Group Composition Frequency of Publication
Sample Completion
Wave 52
Wave 51
Spanish Speaking Population
New Race Classification
New Occupation Classification Comparison of Sample Distribution Before and After Balancing Distribution of Final Weights (Waves 51 and 52) Magazine Group Composition Frequency of Publication
Newspaper Carriers for Supplements
Definitions of Media Quintiles
Magazine Newspaper Radio TV Total TV Prime Time Outdoor Internet
Internet
Definitions of Media Terciles
TV Daytime Yellow Pages
Zip HH Income Quintiles
Unweighted and Projected Audiences and Two Sigma Tolerances
Median Age, HH Income and IE Income
In-Home/Primary Audiences
Audiences by Wave
Unweighted and Weighted Demographics
Sample Allocation - Top Ten Markets
Data Adjustment Procedures
Notice About Sunday Magazine Supplements
Product Booklet Ascription
Psychographic Ascription
Methodology
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