Mediamark Research 
Spring 2005 Technical Guide

Unweighted and Projected Audiences ('000) 
and Estimated Two Sigma Tolerances

 

 

Adults

Men

Women

 

Unwgt

Proj ('000)

Two Sigma

Unwgt

Proj ('000)

Two Sigma

Unwgt

Proj ('000)

Two Sigma

Total U.S.

25,612

214,774

-

13,200

103,299

-

12,412

111,475

-

AARP The Magazine

3,857

27,821

1,570

1,732

11,775

761

2,125

16,046

1,333

Allure

561

4,587

878

42

245

80

519

4,342

847

American Baby

611

6,211

727

78

610

278

533

5,602

555

American Hunter

365

3,454

387

333

3,014

426

32

440

195

American Legion

416

3,520

637

301

2,381

429

115

1,139

335

American Photo

196

1,558

268

123

830

207

73

728

229

American Rifleman

420

3,998

546

389

3,688

532

31

310

142

American Way

252

1,403

323

154

775

105

98

628

261

American Woodworker

433

3,732

443

345

2,641

305

88

1,091

304

Architectural Digest

852

5,282

359

396

2,368

186

456

2,915

278

Arthritis Today

429

3,491

502

109

863

164

320

2,628

502

Atlantic Monthly

235

1,487

511

147

810

191

88

677

345

Attache

233

1,581

315

144

930

246

89

651

319

Automobile

465

3,678

522

394

3,000

481

71

677

248

AutoWeek

323

2,671

388

277

2,244

371

46

427

155

Baby Talk

540

5,813

762

82

748

163

458

5,065

677

Barron's

191

1,081

180

150

842

86

41

239

115

Bassmaster

376

3,872

792

317

3,087

635

59

785

334

Better Homes & Gardens

4,693

39,994

1,650

1,134

8,616

770

3,559

31,378

991

Bicycling

225

1,609

360

165

1,108

252

60

501

208

Black Enterprise

576

3,792

448

278

1,623

272

298

2,170

290

Boating

385

3,131

367

323

2,423

185

62

708

251

Bon Appetit

949

6,680

573

243

1,467

224

706

5,213

581

Bridal Guide

445

4,490

366

52

542

214

393

3,947

283

Bride's

656

6,467

754

66

609

132

590

5,859

654

Business Week

746

4,831

702

522

3,250

416

224

1,581

374

Car and Driver

1,281

9,761

978

1,163

8,595

822

118

1,166

231

Car Craft

328

2,934

461

298

2,598

430

30

336

112

Catholic Digest

333

2,496

450

133

820

205

200

1,676

297

Chicago Tribune (Sunday)

651

2,664

342

356

1,319

214

295

1,346

167

Child

538

5,085

422

90

689

240

448

4,396

328

Cigar Aficionado

291

1,905

353

242

1,525

263

49

380

181

Coastal Living

595

4,735

720

202

1,470

289

393

3,265

519

Computer Gaming World

218

1,931

469

181

1,486

386

37

445

262

Computer Shopper

288

2,241

269

228

1,733

213

60

508

204

Conde Nast Package (Gr)

11,703

86,755

5,087

3,367

21,172

684

8,336

65,583

4,511

Conde Nast Traveler

528

3,271

642

238

1,252

199

290

2,020

643

Consumer Reports

2,646

17,791

1,090

1,606

10,151

890

1,040

7,640

564

Continental

280

1,661

137

167

908

227

113

753

181

Cooking Light

1,460

11,594

905

247

1,758

295

1,213

9,835

907

Cooking Pleasures

521

4,735

490

142

1,045

312

379

3,690

472

CosmoGIRL!

341

3,738

520

26

215

111

315

3,522

533

CosmoGIRL!/Seventeen (Gr)

1,075

12,363

1,007

133

1,331

288

942

11,032

1,106

Cosmopolitan

1,903

17,041

1,527

314

2,423

303

1,589

14,618

1,564

Country Home

892

8,437

700

192

1,860

261

700

6,577

648

Country Living

1,280

12,300

1,204

259

2,380

248

1,021

9,920

1,062

Country Sampler

218

2,247

536

26

220

139

192

2,027

452

Country Weekly

303

3,593

482

96

1,180

365

207

2,413

510

Cycle World

386

3,006

461

341

2,662

447

45

344

127

Delta's SKY Magazine

540

3,323

453

305

1,627

344

235

1,696

337

Diabetes Forecast

490

4,313

582

177

1,530

315

313

2,783

462

Discover

793

6,453

838

461

3,608

350

332

2,845

550

Ducks Unlimited

288

2,885

462

240

2,365

422

48

520

94

Easyriders

366

3,441

264

310

2,841

307

56

601

148

Ebony

1,442

10,750

1,536

543

3,759

603

899

6,991

1,013

The Economist

322

1,857

359

227

1,261

194

95

595

188

Electronic Gaming Monthly

363

3,335

318

313

2,787

408

50

549

226

Elle

595

4,852

548

51

343

63

544

4,509

560

Elle Decor

281

1,887

405

48

297

95

233

1,590

405

Endless Vacation

374

2,938

322

164

1,200

201

210

1,738

275

Entertainment Weekly

1,273

10,539

498

557

4,218

412

716

6,320

569

Entrepreneur

387

2,473

338

270

1,636

192

117

836

230

ESPN The Magazine

1,393

11,400

650

1,170

9,185

685

223

2,216

255

Esquire

463

3,314

390

315

2,009

272

148

1,305

176

Essence

1,024

7,206

1,240

270

1,842

365

754

5,364

1,005

Family Circle

2,432

22,100

1,494

246

2,171

338

2,186

19,928

1,342

FamilyFun

480

4,373

418

88

644

102

392

3,729

427

Family Handyman

585

4,880

553

415

3,096

341

170

1,784

408

Fam Handyman/Amer Woodwrk (Gr)

1,018

8,611

786

760

5,737

527

258

2,875

464

FHM

675

4,919

563

596

4,249

451

79

670

216

Field & Stream

1,063

10,424

713

911

8,573

857

152

1,851

297

Field & Strm/Outdr Life (Gr)

1,667

16,504

1,203

1,419

13,513

1,041

248

2,991

599

First For Women

446

3,866

555

20

152

73

426

3,714

592

Fit Pregnancy

231

2,483

343

33

301

115

198

2,182

299

Fitness

811

6,400

531

203

1,353

315

608

5,047

371

Flying

185

1,258

237

157

892

212

28

367

189

Food & Wine

898

6,281

796

362

2,179

265

536

4,102

693

Forbes

780

4,900

688

583

3,476

498

197

1,424

305

Fortune

645

3,947

436

463

2,662

247

182

1,285

274

4 Wheel & Off Road

346

3,594

466

314

3,204

424

32

391

239

Four Wheeler

301

3,157

382

267

2,658

265

34

499

213

Game & Fish

379

3,935

676

334

3,383

631

45

552

200

Game Informer

426

4,002

315

313

2,826

282

113

1,176

281

GamePro

289

2,737

412

249

2,374

317

40

362

187

Gardening How-To

525

4,541

421

158

1,256

229

367

3,285

482

Glamour

1,402

12,499

1,430

109

893

229

1,293

11,606

1,343

Golf Digest

903

6,050

524

751

4,678

449

152

1,372

295

Golf Magazine

885

5,879

535

745

4,725

302

140

1,154

293

Good Housekeeping

2,897

25,152

1,764

365

3,086

298

2,532

22,066

1,544

Gourmet

898

6,214

618

253

1,465

163

645

4,749

616

GQ (Gentlemen's Quarterly)

782

5,273

269

611

3,856

246

171

1,417

237

Guideposts

787

7,403

1,336

189

1,606

460

598

5,797

1,272

Guns & Ammo

593

5,717

480

546

5,248

457

47

470

131

Hachette Automotive Group (Gr)

1,995

15,258

1,298

1,826

13,616

1,133

169

1,642

316

Hachette Magazine Ntwk (Gr)

7,822

62,341

3,521

3,537

25,483

1,584

4,285

36,858

2,198

Hachette Men's Package (Gr)

3,414

26,145

2,183

2,937

21,479

1,489

477

4,666

1,066

Hachette Photography Group (Gr)

463

3,491

503

290

1,885

284

173

1,606

565

Handguns

482

5,009

436

437

4,471

510

45

538

242

Handy

297

2,754

662

223

1,945

580

74

809

247

Harper's Bazaar

433

3,085

549

58

362

89

375

2,722

559

Health

885

7,307

635

230

1,598

345

655

5,709

666

Hearst Magazine Group (Gr)

14,881

125,308

4,856

3,488

26,240

1,207

11,393

99,067

4,024

Hemispheres (United)

340

1,852

252

230

1,206

262

110

646

143

Home

532

4,068

443

149

964

127

383

3,104

495

Hot Rod

718

7,437

695

631

6,334

705

87

1,104

260

House & Garden

1,737

14,273

705

476

3,558

514

1,261

10,715

981

House Beautiful

996

7,093

324

156

994

241

840

6,099

194

Hunting

283

2,651

503

252

2,296

425

31

354

133

In Style

1,139

8,323

722

147

862

199

992

7,460

682

In Touch Weekly

355

3,030

621

57

387

117

298

2,643

620

Inc.

206

1,405

253

151

922

229

55

484

156

Jane

215

1,576

384

22

142

91

193

1,434

354

Jet

1,066

8,105

1,408

470

3,272

409

596

4,833

1,020

Kiplinger's Personal Finance

420

2,562

512

292

1,607

323

128

955

247

Ladies' Home Journal

1,611

14,757

1,179

107

954

319

1,504

13,803

1,060

Life Carrier Newspapers

3,772

26,581

2,594

2,137

13,662

1,090

1,635

12,919

1,731

Los Angeles Times (Sunday)

498

3,527

623

281

1,793

270

217

1,734

415

Macworld

205

1,513

382

149

1,024

268

56

489

266

Marie Claire

417

3,331

403

21

194

118

396

3,138

472

Martha Stewart Living

1,511

11,961

560

209

1,418

236

1,302

10,543

569

Maxim

1,599

13,107

1,246

1,295

10,117

886

304

2,990

500

Men's Fitness

840

6,144

427

755

5,272

363

85

872

218

Men's Health

1,330

9,465

588

1,130

7,704

556

200

1,761

360

Men's Journal

372

2,718

136

325

2,217

206

47

500

156

Meredith Magazine Group (Gr)

8,875

77,581

4,483

1,767

13,803

1,124

7,108

63,778

3,354

Metropolitan Home

492

3,216

324

126

744

178

366

2,472

200

Metro-Puck Carrier Newspapers

11,267

79,496

3,862

5,834

37,947

1,585

5,433

41,549

2,883

Midwest Living

489

3,939

893

121

844

271

368

3,095

709

Modern Bride

535

5,244

373

55

599

113

480

4,646

349

Money

1,197

7,595

332

819

4,908

337

378

2,688

455

Motorcyclist

314

2,459

280

290

2,259

240

24

200

119

Motor Boating

164

1,375

485

152

1,211

413

12

164

119

Motor Trend

833

6,723

921

761

6,030

792

72

693

202

Muscle & Fitness

814

6,533

560

614

4,669

340

200

1,864

374

National Enquirer

1,202

11,339

1,280

422

3,523

541

780

7,816

1,026

National Geographic

4,275

33,984

1,159

2,465

18,717

833

1,810

15,267

685

National Geographic Traveler

871

6,835

679

463

3,548

463

408

3,287

361

National Wildlife

537

4,974

711

286

2,630

583

251

2,344

512

Natural History

187

1,305

182

101

638

143

86

667

99

Newsweek

2,782

20,260

1,079

1,598

10,737

358

1,184

9,523

931

New York Magazine

266

1,468

234

133

643

125

133

825

189

New York Times (Daily)

846

4,770

567

510

2,754

443

336

2,016

293

New York Times (Sunday)

890

5,046

476

484

2,617

276

406

2,429

378

N.Y. Times/Boston Globe (Daily)

1,074

5,852

584

637

3,321