Mediamark Research
|
|
Adults |
Men |
Women |
|||||||
|
Unwgt |
Proj ('000) |
Two Sigma |
Unwgt |
Proj ('000) |
Two Sigma |
Unwgt |
Proj ('000) |
Two Sigma |
|
|
Total U.S. |
25,612 |
214,774 |
- |
13,200 |
103,299 |
- |
12,412 |
111,475 |
- |
|
AARP The Magazine |
3,857 |
27,821 |
1,570 |
1,732 |
11,775 |
761 |
2,125 |
16,046 |
1,333 |
|
Allure |
561 |
4,587 |
878 |
42 |
245 |
80 |
519 |
4,342 |
847 |
|
American Baby |
611 |
6,211 |
727 |
78 |
610 |
278 |
533 |
5,602 |
555 |
|
American Hunter |
365 |
3,454 |
387 |
333 |
3,014 |
426 |
32 |
440 |
195 |
|
American Legion |
416 |
3,520 |
637 |
301 |
2,381 |
429 |
115 |
1,139 |
335 |
|
American Photo |
196 |
1,558 |
268 |
123 |
830 |
207 |
73 |
728 |
229 |
|
American Rifleman |
420 |
3,998 |
546 |
389 |
3,688 |
532 |
31 |
310 |
142 |
|
American Way |
252 |
1,403 |
323 |
154 |
775 |
105 |
98 |
628 |
261 |
|
American Woodworker |
433 |
3,732 |
443 |
345 |
2,641 |
305 |
88 |
1,091 |
304 |
|
Architectural Digest |
852 |
5,282 |
359 |
396 |
2,368 |
186 |
456 |
2,915 |
278 |
|
Arthritis Today |
429 |
3,491 |
502 |
109 |
863 |
164 |
320 |
2,628 |
502 |
|
Atlantic Monthly |
235 |
1,487 |
511 |
147 |
810 |
191 |
88 |
677 |
345 |
|
Attache |
233 |
1,581 |
315 |
144 |
930 |
246 |
89 |
651 |
319 |
|
Automobile |
465 |
3,678 |
522 |
394 |
3,000 |
481 |
71 |
677 |
248 |
|
AutoWeek |
323 |
2,671 |
388 |
277 |
2,244 |
371 |
46 |
427 |
155 |
|
Baby Talk |
540 |
5,813 |
762 |
82 |
748 |
163 |
458 |
5,065 |
677 |
|
Barron's |
191 |
1,081 |
180 |
150 |
842 |
86 |
41 |
239 |
115 |
|
Bassmaster |
376 |
3,872 |
792 |
317 |
3,087 |
635 |
59 |
785 |
334 |
|
Better Homes & Gardens |
4,693 |
39,994 |
1,650 |
1,134 |
8,616 |
770 |
3,559 |
31,378 |
991 |
|
Bicycling |
225 |
1,609 |
360 |
165 |
1,108 |
252 |
60 |
501 |
208 |
|
Black Enterprise |
576 |
3,792 |
448 |
278 |
1,623 |
272 |
298 |
2,170 |
290 |
|
Boating |
385 |
3,131 |
367 |
323 |
2,423 |
185 |
62 |
708 |
251 |
|
Bon Appetit |
949 |
6,680 |
573 |
243 |
1,467 |
224 |
706 |
5,213 |
581 |
|
Bridal Guide |
445 |
4,490 |
366 |
52 |
542 |
214 |
393 |
3,947 |
283 |
|
Bride's |
656 |
6,467 |
754 |
66 |
609 |
132 |
590 |
5,859 |
654 |
|
Business Week |
746 |
4,831 |
702 |
522 |
3,250 |
416 |
224 |
1,581 |
374 |
|
Car and Driver |
1,281 |
9,761 |
978 |
1,163 |
8,595 |
822 |
118 |
1,166 |
231 |
|
Car Craft |
328 |
2,934 |
461 |
298 |
2,598 |
430 |
30 |
336 |
112 |
|
Catholic Digest |
333 |
2,496 |
450 |
133 |
820 |
205 |
200 |
1,676 |
297 |
|
Chicago Tribune (Sunday) |
651 |
2,664 |
342 |
356 |
1,319 |
214 |
295 |
1,346 |
167 |
|
Child |
538 |
5,085 |
422 |
90 |
689 |
240 |
448 |
4,396 |
328 |
|
Cigar Aficionado |
291 |
1,905 |
353 |
242 |
1,525 |
263 |
49 |
380 |
181 |
|
Coastal Living |
595 |
4,735 |
720 |
202 |
1,470 |
289 |
393 |
3,265 |
519 |
|
Computer Gaming World |
218 |
1,931 |
469 |
181 |
1,486 |
386 |
37 |
445 |
262 |
|
Computer Shopper |
288 |
2,241 |
269 |
228 |
1,733 |
213 |
60 |
508 |
204 |
|
Conde Nast Package (Gr) |
11,703 |
86,755 |
5,087 |
3,367 |
21,172 |
684 |
8,336 |
65,583 |
4,511 |
|
Conde Nast Traveler |
528 |
3,271 |
642 |
238 |
1,252 |
199 |
290 |
2,020 |
643 |
|
Consumer Reports |
2,646 |
17,791 |
1,090 |
1,606 |
10,151 |
890 |
1,040 |
7,640 |
564 |
|
Continental |
280 |
1,661 |
137 |
167 |
908 |
227 |
113 |
753 |
181 |
|
Cooking Light |
1,460 |
11,594 |
905 |
247 |
1,758 |
295 |
1,213 |
9,835 |
907 |
|
Cooking Pleasures |
521 |
4,735 |
490 |
142 |
1,045 |
312 |
379 |
3,690 |
472 |
|
CosmoGIRL! |
341 |
3,738 |
520 |
26 |
215 |
111 |
315 |
3,522 |
533 |
|
CosmoGIRL!/Seventeen (Gr) |
1,075 |
12,363 |
1,007 |
133 |
1,331 |
288 |
942 |
11,032 |
1,106 |
|
Cosmopolitan |
1,903 |
17,041 |
1,527 |
314 |
2,423 |
303 |
1,589 |
14,618 |
1,564 |
|
Country Home |
892 |
8,437 |
700 |
192 |
1,860 |
261 |
700 |
6,577 |
648 |
|
Country Living |
1,280 |
12,300 |
1,204 |
259 |
2,380 |
248 |
1,021 |
9,920 |
1,062 |
|
Country Sampler |
218 |
2,247 |
536 |
26 |
220 |
139 |
192 |
2,027 |
452 |
|
Country Weekly |
303 |
3,593 |
482 |
96 |
1,180 |
365 |
207 |
2,413 |
510 |
|
Cycle World |
386 |
3,006 |
461 |
341 |
2,662 |
447 |
45 |
344 |
127 |
|
Delta's SKY Magazine |
540 |
3,323 |
453 |
305 |
1,627 |
344 |
235 |
1,696 |
337 |
|
Diabetes Forecast |
490 |
4,313 |
582 |
177 |
1,530 |
315 |
313 |
2,783 |
462 |
|
Discover |
793 |
6,453 |
838 |
461 |
3,608 |
350 |
332 |
2,845 |
550 |
|
Ducks Unlimited |
288 |
2,885 |
462 |
240 |
2,365 |
422 |
48 |
520 |
94 |
|
Easyriders |
366 |
3,441 |
264 |
310 |
2,841 |
307 |
56 |
601 |
148 |
|
Ebony |
1,442 |
10,750 |
1,536 |
543 |
3,759 |
603 |
899 |
6,991 |
1,013 |
|
The Economist |
322 |
1,857 |
359 |
227 |
1,261 |
194 |
95 |
595 |
188 |
|
Electronic Gaming Monthly |
363 |
3,335 |
318 |
313 |
2,787 |
408 |
50 |
549 |
226 |
|
Elle |
595 |
4,852 |
548 |
51 |
343 |
63 |
544 |
4,509 |
560 |
|
Elle Decor |
281 |
1,887 |
405 |
48 |
297 |
95 |
233 |
1,590 |
405 |
|
Endless Vacation |
374 |
2,938 |
322 |
164 |
1,200 |
201 |
210 |
1,738 |
275 |
|
Entertainment Weekly |
1,273 |
10,539 |
498 |
557 |
4,218 |
412 |
716 |
6,320 |
569 |
|
Entrepreneur |
387 |
2,473 |
338 |
270 |
1,636 |
192 |
117 |
836 |
230 |
|
ESPN The Magazine |
1,393 |
11,400 |
650 |
1,170 |
9,185 |
685 |
223 |
2,216 |
255 |
|
Esquire |
463 |
3,314 |
390 |
315 |
2,009 |
272 |
148 |
1,305 |
176 |
|
Essence |
1,024 |
7,206 |
1,240 |
270 |
1,842 |
365 |
754 |
5,364 |
1,005 |
|
Family Circle |
2,432 |
22,100 |
1,494 |
246 |
2,171 |
338 |
2,186 |
19,928 |
1,342 |
|
FamilyFun |
480 |
4,373 |
418 |
88 |
644 |
102 |
392 |
3,729 |
427 |
|
Family Handyman |
585 |
4,880 |
553 |
415 |
3,096 |
341 |
170 |
1,784 |
408 |
|
Fam Handyman/Amer Woodwrk (Gr) |
1,018 |
8,611 |
786 |
760 |
5,737 |
527 |
258 |
2,875 |
464 |
|
FHM |
675 |
4,919 |
563 |
596 |
4,249 |
451 |
79 |
670 |
216 |
|
Field & Stream |
1,063 |
10,424 |
713 |
911 |
8,573 |
857 |
152 |
1,851 |
297 |
|
Field & Strm/Outdr Life (Gr) |
1,667 |
16,504 |
1,203 |
1,419 |
13,513 |
1,041 |
248 |
2,991 |
599 |
|
First For Women |
446 |
3,866 |
555 |
20 |
152 |
73 |
426 |
3,714 |
592 |
|
Fit Pregnancy |
231 |
2,483 |
343 |
33 |
301 |
115 |
198 |
2,182 |
299 |
|
Fitness |
811 |
6,400 |
531 |
203 |
1,353 |
315 |
608 |
5,047 |
371 |
|
Flying |
185 |
1,258 |
237 |
157 |
892 |
212 |
28 |
367 |
189 |
|
Food & Wine |
898 |
6,281 |
796 |
362 |
2,179 |
265 |
536 |
4,102 |
693 |
|
Forbes |
780 |
4,900 |
688 |
583 |
3,476 |
498 |
197 |
1,424 |
305 |
|
Fortune |
645 |
3,947 |
436 |
463 |
2,662 |
247 |
182 |
1,285 |
274 |
|
4 Wheel & Off Road |
346 |
3,594 |
466 |
314 |
3,204 |
424 |
32 |
391 |
239 |
|
Four Wheeler |
301 |
3,157 |
382 |
267 |
2,658 |
265 |
34 |
499 |
213 |
|
Game & Fish |
379 |
3,935 |
676 |
334 |
3,383 |
631 |
45 |
552 |
200 |
|
Game Informer |
426 |
4,002 |
315 |
313 |
2,826 |
282 |
113 |
1,176 |
281 |
|
GamePro |
289 |
2,737 |
412 |
249 |
2,374 |
317 |
40 |
362 |
187 |
|
Gardening How-To |
525 |
4,541 |
421 |
158 |
1,256 |
229 |
367 |
3,285 |
482 |
|
Glamour |
1,402 |
12,499 |
1,430 |
109 |
893 |
229 |
1,293 |
11,606 |
1,343 |
|
Golf Digest |
903 |
6,050 |
524 |
751 |
4,678 |
449 |
152 |
1,372 |
295 |
|
Golf Magazine |
885 |
5,879 |
535 |
745 |
4,725 |
302 |
140 |
1,154 |
293 |
|
Good Housekeeping |
2,897 |
25,152 |
1,764 |
365 |
3,086 |
298 |
2,532 |
22,066 |
1,544 |
|
Gourmet |
898 |
6,214 |
618 |
253 |
1,465 |
163 |
645 |
4,749 |
616 |
|
GQ (Gentlemen's Quarterly) |
782 |
5,273 |
269 |
611 |
3,856 |
246 |
171 |
1,417 |
237 |
|
Guideposts |
787 |
7,403 |
1,336 |
189 |
1,606 |
460 |
598 |
5,797 |
1,272 |
|
Guns & Ammo |
593 |
5,717 |
480 |
546 |
5,248 |
457 |
47 |
470 |
131 |
|
Hachette Automotive Group (Gr) |
1,995 |
15,258 |
1,298 |
1,826 |
13,616 |
1,133 |
169 |
1,642 |
316 |
|
Hachette Magazine Ntwk (Gr) |
7,822 |
62,341 |
3,521 |
3,537 |
25,483 |
1,584 |
4,285 |
36,858 |
2,198 |
|
Hachette Men's Package (Gr) |
3,414 |
26,145 |
2,183 |
2,937 |
21,479 |
1,489 |
477 |
4,666 |
1,066 |
|
Hachette Photography Group (Gr) |
463 |
3,491 |
503 |
290 |
1,885 |
284 |
173 |
1,606 |
565 |
|
Handguns |
482 |
5,009 |
436 |
437 |
4,471 |
510 |
45 |
538 |
242 |
|
Handy |
297 |
2,754 |
662 |
223 |
1,945 |
580 |
74 |
809 |
247 |
|
Harper's Bazaar |
433 |
3,085 |
549 |
58 |
362 |
89 |
375 |
2,722 |
559 |
|
Health |
885 |
7,307 |
635 |
230 |
1,598 |
345 |
655 |
5,709 |
666 |
|
Hearst Magazine Group (Gr) |
14,881 |
125,308 |
4,856 |
3,488 |
26,240 |
1,207 |
11,393 |
99,067 |
4,024 |
|
Hemispheres (United) |
340 |
1,852 |
252 |
230 |
1,206 |
262 |
110 |
646 |
143 |
|
Home |
532 |
4,068 |
443 |
149 |
964 |
127 |
383 |
3,104 |
495 |
|
Hot Rod |
718 |
7,437 |
695 |
631 |
6,334 |
705 |
87 |
1,104 |
260 |
|
House & Garden |
1,737 |
14,273 |
705 |
476 |
3,558 |
514 |
1,261 |
10,715 |
981 |
|
House Beautiful |
996 |
7,093 |
324 |
156 |
994 |
241 |
840 |
6,099 |
194 |
|
Hunting |
283 |
2,651 |
503 |
252 |
2,296 |
425 |
31 |
354 |
133 |
|
In Style |
1,139 |
8,323 |
722 |
147 |
862 |
199 |
992 |
7,460 |
682 |
|
In Touch Weekly |
355 |
3,030 |
621 |
57 |
387 |
117 |
298 |
2,643 |
620 |
|
Inc. |
206 |
1,405 |
253 |
151 |
922 |
229 |
55 |
484 |
156 |
|
Jane |
215 |
1,576 |
384 |
22 |
142 |
91 |
193 |
1,434 |
354 |
|
Jet |
1,066 |
8,105 |
1,408 |
470 |
3,272 |
409 |
596 |
4,833 |
1,020 |
|
Kiplinger's Personal Finance |
420 |
2,562 |
512 |
292 |
1,607 |
323 |
128 |
955 |
247 |
|
Ladies' Home Journal |
1,611 |
14,757 |
1,179 |
107 |
954 |
319 |
1,504 |
13,803 |
1,060 |
|
Life Carrier Newspapers |
3,772 |
26,581 |
2,594 |
2,137 |
13,662 |
1,090 |
1,635 |
12,919 |
1,731 |
|
Los Angeles Times (Sunday) |
498 |
3,527 |
623 |
281 |
1,793 |
270 |
217 |
1,734 |
415 |
|
Macworld |
205 |
1,513 |
382 |
149 |
1,024 |
268 |
56 |
489 |
266 |
|
Marie Claire |
417 |
3,331 |
403 |
21 |
194 |
118 |
396 |
3,138 |
472 |
|
Martha Stewart Living |
1,511 |
11,961 |
560 |
209 |
1,418 |
236 |
1,302 |
10,543 |
569 |
|
Maxim |
1,599 |
13,107 |
1,246 |
1,295 |
10,117 |
886 |
304 |
2,990 |
500 |
|
Men's Fitness |
840 |
6,144 |
427 |
755 |
5,272 |
363 |
85 |
872 |
218 |
|
Men's Health |
1,330 |
9,465 |
588 |
1,130 |
7,704 |
556 |
200 |
1,761 |
360 |
|
Men's Journal |
372 |
2,718 |
136 |
325 |
2,217 |
206 |
47 |
500 |
156 |
|
Meredith Magazine Group (Gr) |
8,875 |
77,581 |
4,483 |
1,767 |
13,803 |
1,124 |
7,108 |
63,778 |
3,354 |
|
Metropolitan Home |
492 |
3,216 |
324 |
126 |
744 |
178 |
366 |
2,472 |
200 |
|
Metro-Puck Carrier Newspapers |
11,267 |
79,496 |
3,862 |
5,834 |
37,947 |
1,585 |
5,433 |
41,549 |
2,883 |
|
Midwest Living |
489 |
3,939 |
893 |
121 |
844 |
271 |
368 |
3,095 |
709 |
|
Modern Bride |
535 |
5,244 |
373 |
55 |
599 |
113 |
480 |
4,646 |
349 |
|
Money |
1,197 |
7,595 |
332 |
819 |
4,908 |
337 |
378 |
2,688 |
455 |
|
Motorcyclist |
314 |
2,459 |
280 |
290 |
2,259 |
240 |
24 |
200 |
119 |
|
Motor Boating |
164 |
1,375 |
485 |
152 |
1,211 |
413 |
12 |
164 |
119 |
|
Motor Trend |
833 |
6,723 |
921 |
761 |
6,030 |
792 |
72 |
693 |
202 |
|
Muscle & Fitness |
814 |
6,533 |
560 |
614 |
4,669 |
340 |
200 |
1,864 |
374 |
|
National Enquirer |
1,202 |
11,339 |
1,280 |
422 |
3,523 |
541 |
780 |
7,816 |
1,026 |
|
National Geographic |
4,275 |
33,984 |
1,159 |
2,465 |
18,717 |
833 |
1,810 |
15,267 |
685 |
|
National Geographic Traveler |
871 |
6,835 |
679 |
463 |
3,548 |
463 |
408 |
3,287 |
361 |
|
National Wildlife |
537 |
4,974 |
711 |
286 |
2,630 |
583 |
251 |
2,344 |
512 |
|
Natural History |
187 |
1,305 |
182 |
101 |
638 |
143 |
86 |
667 |
99 |
|
Newsweek |
2,782 |
20,260 |
1,079 |
1,598 |
10,737 |
358 |
1,184 |
9,523 |
931 |
|
New York Magazine |
266 |
1,468 |
234 |
133 |
643 |
125 |
133 |
825 |
189 |
|
New York Times (Daily) |
846 |
4,770 |
567 |
510 |
2,754 |
443 |
336 |
2,016 |
293 |
|
New York Times (Sunday) |
890 |
5,046 |
476 |
484 |
2,617 |
276 |
406 |
2,429 |
378 |
|
N.Y. Times/Boston Globe (Daily) |
1,074 |
5,852 |
584 |
637 |
3,321 |
||||