Mediamark Research 
Spring 2005 Technical Guide

Unweighted and Projected Audiences ('000) 
and Estimated Two Sigma Tolerances

Adults

Men

Women

Unwgt

Proj ('000)

Two Sigma

Unwgt

Proj ('000)

Two Sigma

Unwgt

Proj ('000)

Two Sigma

Total U.S.

25,612

214,774

-

13,200

103,299

-

12,412

111,475

-

AARP The Magazine

3,857

27,821

1,570

1,732

11,775

761

2,125

16,046

1,333

Allure

561

4,587

878

42

245

80

519

4,342

847

American Baby

611

6,211

727

78

610

278

533

5,602

555

American Hunter

365

3,454

387

333

3,014

426

32

440

195

American Legion

416

3,520

637

301

2,381

429

115

1,139

335

American Photo

196

1,558

268

123

830

207

73

728

229

American Rifleman

420

3,998

546

389

3,688

532

31

310

142

American Way

252

1,403

323

154

775

105

98

628

261

American Woodworker

433

3,732

443

345

2,641

305

88

1,091

304

Architectural Digest

852

5,282

359

396

2,368

186

456

2,915

278

Arthritis Today

429

3,491

502

109

863

164

320

2,628

502

Atlantic Monthly

235

1,487

511

147

810

191

88

677

345

Attache

233

1,581

315

144

930

246

89

651

319

Automobile

465

3,678

522

394

3,000

481

71

677

248

AutoWeek

323

2,671

388

277

2,244

371

46

427

155

Baby Talk

540

5,813

762

82

748

163

458

5,065

677

Barron's

191

1,081

180

150

842

86

41

239

115

Bassmaster

376

3,872

792

317

3,087

635

59

785

334

Better Homes & Gardens

4,693

39,994

1,650

1,134

8,616

770

3,559

31,378

991

Bicycling

225

1,609

360

165

1,108

252

60

501

208

Black Enterprise

576

3,792

448

278

1,623

272

298

2,170

290

Boating

385

3,131

367

323

2,423

185

62

708

251

Bon Appetit

949

6,680

573

243

1,467

224

706

5,213

581

Bridal Guide

445

4,490

366

52

542

214

393

3,947

283

Bride's

656

6,467

754

66

609

132

590

5,859

654

Business Week

746

4,831

702

522

3,250

416

224

1,581

374

Car and Driver

1,281

9,761

978

1,163

8,595

822

118

1,166

231

Car Craft

328

2,934

461

298

2,598

430

30

336

112

Catholic Digest

333

2,496

450

133

820

205

200

1,676

297

Chicago Tribune (Sunday)

651

2,664

342

356

1,319

214

295

1,346

167

Child

538

5,085

422

90

689

240

448

4,396

328

Cigar Aficionado

291

1,905

353

242

1,525

263

49

380

181

Coastal Living

595

4,735

720

202

1,470

289

393

3,265

519

Computer Gaming World

218

1,931

469

181

1,486

386

37

445

262

Computer Shopper

288

2,241

269

228

1,733

213

60

508

204

Conde Nast Package (Gr)

11,703

86,755

5,087

3,367

21,172

684

8,336

65,583

4,511

Conde Nast Traveler

528

3,271

642

238

1,252

199

290

2,020

643

Consumer Reports

2,646

17,791

1,090

1,606

10,151

890

1,040

7,640

564

Continental

280

1,661

137

167

908

227

113

753

181

Cooking Light

1,460

11,594

905

247

1,758

295

1,213

9,835

907

Cooking Pleasures

521

4,735

490

142

1,045

312

379

3,690

472

CosmoGIRL!

341

3,738

520

26

215

111

315

3,522

533

CosmoGIRL!/Seventeen (Gr)

1,075

12,363

1,007

133

1,331

288

942

11,032

1,106

Cosmopolitan

1,903

17,041

1,527

314

2,423

303

1,589

14,618

1,564

Country Home

892

8,437

700

192

1,860

261

700

6,577

648

Country Living

1,280

12,300

1,204

259

2,380

248

1,021

9,920

1,062

Country Sampler

218

2,247

536

26

220

139

192

2,027

452

Country Weekly

303

3,593

482

96

1,180

365

207

2,413

510

Cycle World

386

3,006

461

341

2,662

447

45

344

127

Delta's SKY Magazine

540

3,323

453

305

1,627

344

235

1,696

337

Diabetes Forecast

490

4,313

582

177

1,530

315

313

2,783

462

Discover

793

6,453

838

461

3,608

350

332

2,845

550

Ducks Unlimited

288

2,885

462

240

2,365

422

48

520

94

Easyriders

366

3,441

264

310

2,841

307

56

601

148

Ebony

1,442

10,750

1,536

543

3,759

603

899

6,991

1,013

The Economist

322

1,857

359

227

1,261

194

95

595

188

Electronic Gaming Monthly

363

3,335

318

313

2,787

408

50

549

226

Elle

595

4,852

548

51

343

63

544

4,509

560

Elle Decor

281

1,887

405

48

297

95

233

1,590

405

Endless Vacation

374

2,938

322

164

1,200

201

210

1,738

275

Entertainment Weekly

1,273

10,539

498

557

4,218

412

716

6,320

569

Entrepreneur

387

2,473

338

270

1,636

192

117

836

230

ESPN The Magazine

1,393

11,400

650

1,170

9,185

685

223

2,216

255

Esquire

463

3,314

390

315

2,009

272

148

1,305

176

Essence

1,024

7,206

1,240

270

1,842

365

754

5,364

1,005

Family Circle

2,432

22,100

1,494

246

2,171

338

2,186

19,928

1,342

FamilyFun

480

4,373

418

88

644

102

392

3,729

427

Family Handyman

585

4,880

553

415

3,096

341

170

1,784

408

Fam Handyman/Amer Woodwrk (Gr)

1,018

8,611

786

760

5,737

527

258

2,875

464

FHM

675

4,919

563

596

4,249

451

79

670

216

Field & Stream

1,063

10,424

713

911

8,573

857

152

1,851

297

Field & Strm/Outdr Life (Gr)

1,667

16,504

1,203

1,419

13,513

1,041

248

2,991

599

First For Women

446

3,866

555

20

152

73

426

3,714

592

Fit Pregnancy

231

2,483

343

33

301

115

198

2,182

299

Fitness

811

6,400

531

203

1,353

315

608

5,047

371

Flying

185

1,258

237

157

892

212

28

367

189

Food & Wine

898

6,281

796

362

2,179

265

536

4,102

693

Forbes

780

4,900

688

583

3,476

498

197

1,424

305

Fortune

645

3,947

436

463

2,662

247

182

1,285

274

4 Wheel & Off Road

346

3,594

466

314

3,204

424

32

391

239

Four Wheeler

301

3,157

382

267

2,658

265

34

499

213

Game & Fish

379

3,935

676

334

3,383

631

45

552

200

Game Informer

426

4,002

315

313

2,826

282

113

1,176

281

GamePro

289

2,737

412

249

2,374

317

40

362

187

Gardening How-To

525

4,541

421

158

1,256

229

367

3,285

482

Glamour

1,402

12,499

1,430

109

893

229

1,293

11,606

1,343

Golf Digest

903

6,050

524

751

4,678

449

152

1,372

295

Golf Magazine

885

5,879

535

745

4,725

302

140

1,154

293

Good Housekeeping

2,897

25,152

1,764

365

3,086

298

2,532

22,066

1,544

Gourmet

898

6,214

618

253

1,465

163

645

4,749

616

GQ (Gentlemen's Quarterly)

782

5,273

269

611

3,856

246

171

1,417

237

Guideposts

787

7,403

1,336

189

1,606

460

598

5,797

1,272

Guns & Ammo

593

5,717

480

546

5,248

457

47

470

131

Hachette Automotive Group (Gr)

1,995

15,258

1,298

1,826

13,616

1,133

169

1,642

316

Hachette Magazine Ntwk (Gr)

7,822

62,341

3,521

3,537

25,483

1,584

4,285

36,858

2,198

Hachette Men's Package (Gr)

3,414

26,145

2,183

2,937

21,479

1,489

477

4,666

1,066

Hachette Photography Group (Gr)

463

3,491

503

290

1,885

284

173

1,606

565

Handguns

482

5,009

436

437

4,471

510

45

538

242

Handy

297

2,754

662

223

1,945

580

74

809

247

Harper's Bazaar

433

3,085

549

58

362

89

375

2,722

559

Health

885

7,307

635

230

1,598

345

655

5,709

666

Hearst Magazine Group (Gr)

14,881

125,308

4,856

3,488

26,240

1,207

11,393

99,067

4,024

Hemispheres (United)

340

1,852

252

230

1,206

262

110

646

143

Home

532

4,068

443

149

964

127

383

3,104

495

Hot Rod

718

7,437

695

631

6,334

705

87

1,104

260

House & Garden

1,737

14,273

705

476

3,558

514

1,261

10,715

981

House Beautiful

996

7,093

324

156

994

241

840

6,099

194

Hunting

283

2,651

503

252

2,296

425

31

354

133

In Style

1,139

8,323

722

147

862

199

992

7,460

682

In Touch Weekly

355

3,030

621

57

387

117

298

2,643

620

Inc.

206

1,405

253

151

922

229

55

484

156

Jane

215

1,576

384

22

142

91

193

1,434

354

Jet

1,066

8,105

1,408

470

3,272

409

596

4,833

1,020

Kiplinger's Personal Finance

420

2,562

512

292

1,607

323

128

955

247

Ladies' Home Journal

1,611

14,757

1,179

107

954

319

1,504

13,803

1,060

Life Carrier Newspapers

3,772

26,581

2,594

2,137

13,662

1,090

1,635

12,919

1,731

Los Angeles Times (Sunday)

498

3,527

623

281

1,793

270

217

1,734

415

Macworld

205

1,513

382

149

1,024

268

56

489

266

Marie Claire

417

3,331

403

21

194

118

396

3,138

472

Martha Stewart Living

1,511

11,961

560

209

1,418

236

1,302

10,543

569

Maxim

1,599

13,107

1,246

1,295

10,117

886

304

2,990

500

Men's Fitness

840

6,144

427

755

5,272

363

85

872

218

Men's Health

1,330

9,465

588

1,130

7,704

556

200

1,761

360

Men's Journal

372

2,718

136

325

2,217

206

47

500

156

Meredith Magazine Group (Gr)

8,875

77,581

4,483

1,767

13,803

1,124

7,108

63,778

3,354

Metropolitan Home

492

3,216

324

126

744

178

366

2,472

200

Metro-Puck Carrier Newspapers

11,267

79,496

3,862

5,834

37,947

1,585

5,433

41,549

2,883

Midwest Living

489

3,939

893

121

844

271

368

3,095

709

Modern Bride

535

5,244

373

55

599

113

480

4,646

349

Money

1,197

7,595

332

819

4,908

337

378

2,688

455

Motorcyclist

314

2,459

280

290

2,259

240

24

200

119

Motor Boating

164

1,375

485

152

1,211

413

12

164

119

Motor Trend

833

6,723

921

761

6,030

792

72

693

202

Muscle & Fitness

814

6,533

560

614

4,669

340

200

1,864

374

National Enquirer

1,202

11,339

1,280

422

3,523

541

780

7,816

1,026

National Geographic

4,275

33,984

1,159

2,465

18,717

833

1,810

15,267

685

National Geographic Traveler

871

6,835

679

463

3,548

463

408

3,287

361

National Wildlife

537

4,974

711

286

2,630

583

251

2,344

512

Natural History

187

1,305

182

101

638

143

86

667

99

Newsweek

2,782

20,260

1,079

1,598

10,737

358

1,184

9,523

931

New York Magazine

266

1,468

234

133

643

125

133

825

189

New York Times (Daily)

846

4,770

567

510

2,754

443

336

2,016

293

New York Times (Sunday)

890

5,046

476

484

2,617

276

406

2,429

378

N.Y. Times/Boston Globe (Daily)

1,074

5,852

584

637

3,321

432

437

2,531

336

N.Y. Times/Boston Globe (Sun.)

1,209

6,595

646

649

3,366

346

560

3,230

425

The New Yorker

621

3,534

528

321

1,725

177

300

1,810

402

Nick Jr. Family Magazine

648

6,126

542

154

1,284

350

494

4,842

369

NNN Top 100 (Sunday)

13,852

102,049

4,259

7,110

47,706

1,449

6,742

54,343

3,136

NNN Top 25 (Daily)

8,669

53,824

3,135

4,803

27,705

1,505

3,866

26,119

1,820

NNN Top 25 (Sunday)

10,481

64,663

3,163

5,453

30,826

1,468

5,028

33,837

2,141

NNN Top 10 (Daily)

6,375

33,782

1,122

3,579

17,785

766

2,796

15,997

854

North American Fisherman

329

3,347

493

278

2,800

425

51

546

229

North American Hunter

439

4,622

586

389

4,014

522

50

607

241

NA Fisherman/NA Hunter (Gr)

768

7,968

1,021

667

6,815

894

101

1,154

308

Northwest World Traveler

251

1,584

238

152

877

187

99

707

178

O, The Oprah Magazine

2,016

14,895

792

242

1,553

276

1,774

13,342

636

Official U.S. PlayStation Mag.

511

4,871

692

369

3,250

649

142

1,621

217

Official Xbox Magazine

452

4,295

744

333

2,994

560

119

1,301

247

Outdoor Life

604

6,081

821

508

4,941

549

96

1,140

411

Outside

297

2,024

251

210

1,414

183

87

610

146

Pace Airline Media (Gr)

1,113

6,757

682

679

3,764

719

434

2,993

421

Parade Carrier Newspapers

10,557

78,835

2,865

5,465

37,341

1,521

5,092

41,495

1,878

Parenting

1,179

10,896

773

232

1,609

199

947

9,287

630

Parents' Magazine

1,626

15,551

994

327

2,663

336

1,299

12,888

839

PC Gamer

326

2,972

255

273

2,474

390

53

498

218

PC Magazine

768

5,492

460

609

4,124

369

159

1,367

479

PC World

749

5,581

609

584

4,164

232

165

1,418

477

Penthouse

374

3,699

545

327

3,133

465

47

566

140

People

4,896

39,521

1,197

1,713

12,386

884

3,183

27,135

948

PGA Tour Partners

206

1,530

266

169

1,248

236

37

283

114

Photographic

168

1,253

129

116

825

162

52

428

163

Playboy

1,235

10,421

531

1,067

8,603

388

168

1,818

238

Popular Hot Rodding

398

4,067

446

356

3,476

344

42

591

161

Popular Mechanics

1,116

8,983

1,017

1,026

8,088

799

90

895

266

Popular Photography & Imaging

267

1,933

362

167

1,056

200

100

878

364

Popular Science

885

6,738

738

748

5,489

536

137

1,249

294

Premiere

171

1,255

414

93

571

210

78

684

228

Prevention

1,292

10,265

1,199

264

1,710

291

1,028

8,555

1,060

PSM: PlayStation 2 Magazine

354

3,534

552

264

2,421

517

90

1,113

312

Psychology Today

434

3,103

406

165

1,090

259

269

2,012

295

Reader's Digest

4,797

41,088

1,527

2,006

15,567

507

2,791

25,520

1,322

Real Simple

763

5,083

946

109

572

128

654

4,511

922

Redbook

1,075

9,358

589

94

735

146

981

8,623

655

Road & Track

714

5,497

659

663

5,020

659

51

476

199

Rodale Magazine Network (Gr)

3,884

29,094

1,580

2,019

13,679

608

1,865

15,415

1,134

Rolling Stone

1,197

10,642

883

763

6,419

651

434

4,223

520

Runner's World

350

2,430

276

187

1,264

292

163

1,165

192

Salt Water Sportsman

218

2,273

383

196

1,969

361

22

304

174

Saturday Evening Post

405

3,569

649

168

1,341

267

237

2,228

512

Scholastic Parent & Child

748

6,900

484

112

913

69

636

5,987

425

Scientific American

457

3,188

395

332

2,223

295

125

965

345

Scouting

218

1,706

488

129

1,022

304

89

684

219

Self

725

5,413

627

64

370

107

661

5,044

553

Seventeen

734

8,625

618

107

1,116

234

627

7,509

693

Shape

784

6,177

465

88

650

158

696

5,526

447

Sierra

209

1,577

397

105

624

174

104

953

270

Ski

242

1,643

396

146

904

266

96

739

223

Skiing

208

1,262

277

131

765

179

77

497

155

Ski/Skiing (Gr)

450

2,906

652

277

1,669

416

173

1,236

334

Smart Money

531

3,391

433

334

1,879

331

197

1,512

267

Smithsonian

1,086

7,137

548

571

3,657

371

515

3,480

294

Soap Opera Digest

531

5,398

1,139

44

416

198

487

4,982

1,042

Soap Opera Weekly

404

4,275

623

35

370

214

369

3,906

571

The Source

652

5,623

817

408

3,281

608

244

2,342

393

Southern Accents

324

2,753

571

59

476

228

265

2,276

493

Southern Living

1,740

16,387

2,067

422

3,740

531

1,318

12,647

1,695

Southwest Spirit

402

2,657

248

220

1,203

264

182

1,455

252

Spin

262

2,223

386

162

1,304

186

100

919

313

The Sporting News

481

3,613

299

424

3,188

370

57

425

138

Sport Truck

235

2,266

423

213

1,972

388

22

294

142

Sports Illustrated

2,652

20,988

1,210

2,127

16,338

1,121

525

4,649

343

Sports Weekly

295

2,439

403

250

1,936

304

45

503

203

Star

968

9,015

811

254

2,044

479

714

6,971

573

Stock Car Racing

314

3,366

355

249

2,613

379

65

753

137

Street Rodder

281

2,837

593

259

2,604

530

22

233

115

Stuff

604

4,975

774

518

4,033

535

86

942

406

Sunday Mag/Net Carrier Newsp.

4,432

25,083

952

2,347

12,245

743

2,085

12,838

695

Sunset

711

5,062

507

232

1,354

282

479

3,709

325

Super Chevy

326

3,313

422

286

2,836

362

40

477

163

Teen People

759

7,848

1,254

210

1,932

459

549

5,916

975

Tennis

199

1,327

172

115

663

131

84

663

134

Texas Monthly

289

2,372

578

168

1,251

455

121

1,121

263

This Old House

777

5,620

687

474

2,978

403

303

2,642

480

Time

3,140

22,644

1,400

1,752

11,900

709

1,388

10,743

917

Time4 Media (Gr)

5,230

42,543

3,397

4,162

32,501

2,427

1,068

10,042

1,364

Town & Country

508

3,836

415

135

990

226

373

2,846

234

Traditional Home

579

4,243

673

135

920

212

444

3,322

545

Travel & Leisure

744

4,723

379

343

1,855

193

401

2,868

381

Tribune (3) Daily

1,084

5,776

370

666

3,234

165

418

2,541

303

Tribune (11) Daily

1,384

8,707

652

820

4,513

348

564

4,194

579

Tribune (3) Sunday

1,407

7,712

587

778

3,826

343

629

3,886

294

Tribune (11) Sunday

1,840

11,829

949

999

5,817

481

841

6,012

668

Truckin'

335

3,557

461

300

3,001

501

35

556

195

TV Guide

2,937

25,141

1,166

1,313

10,361

520

1,624

14,780

993

TV Week Carrier Newspapers

8,466

51,774

2,237

4,490

25,339

955

3,976

26,434

1,754

U.S. News & World Report

1,578

11,511

667

956

6,666

507

622

4,845

532

Us Weekly

1,015

8,597

823

294

2,044

387

721

6,553

728

USA Today

737

5,131

481

528

3,477

395

209

1,654

312

USA Weekend Carrier Newspapers

5,943

49,491

1,752

3,046

23,037

1,088

2,897

26,454

1,190

Vanity Fair

783

5,315

684

191

1,118

253

592

4,197

699

VFW Magazine

333

2,671

319

243

1,850

216

90

821

255

Vibe

809

6,767

791

403

3,154

415

406

3,613

460

Vibe + Spin (Gr)

1,071

8,990

737

565

4,458

455

506

4,533

501

Vogue

1,244

9,705

453

158

1,138

182

1,086

8,567

465

W

221

1,608

273

39

348

163

182

1,259

293

Wall Street Journal

605

3,256

377

431

2,157

256

174

1,099

203

Washington Post (Sunday)

585

2,297

265

299

1,088

174

286

1,210

137

Weight Watchers

915

7,864

798

127

1,017

250

788

6,847

899

Wine Spectator

362

2,134

256

216

1,119

251

146

1,015

251

Wired

315

2,209

410

242

1,573

417

73

637

187

Woman's Day

2,337

20,917

1,212

133

1,085

248

2,204

19,832

816

Woman's World

872

8,482

1,102

39

428

230

833

8,054

967

Workbench

317

2,808

398

249

2,036

485

68

772

236

Working Mother

267

2,159

336

18

187

153

249

1,972

311

Yachting

184

1,249

274

151