Mediamark Research
|
|
Adults |
Men |
Women |
||||
|
Wave 51 |
Wave 52 |
Wave 51 |
Wave 52 |
Wave 51 |
Wave 52 |
|
|
TOTAL |
107,131 |
107,643 |
51,487 |
51,812 |
55,644 |
55,831 |
|
AARP The Magazine |
13,594 |
14,227 |
5,601 |
6,174 |
7,993 |
8,053 |
|
Allure |
2,220 |
2,367 |
87 |
158 |
2,133 |
2,209 |
|
American Baby |
3,467 |
2,744 |
253 |
356 |
3,213 |
2,388 |
|
American Hunter |
1,687 |
1,767 |
1,577 |
1,437 |
110 |
331 |
|
American Legion |
2,029 |
1,491 |
1,378 |
1,003 |
652 |
487 |
|
American Photo |
840 |
718 |
444 |
386 |
396 |
332 |
|
American Rifleman |
2,017 |
1,981 |
1,867 |
1,821 |
150 |
160 |
|
American Way |
911 |
492 |
490 |
286 |
422 |
207 |
|
American Woodworker |
1,922 |
1,809 |
1,369 |
1,272 |
554 |
537 |
|
Architectural Digest |
2,455 |
2,828 |
1,083 |
1,284 |
1,372 |
1,543 |
|
Arthritis Today |
1,793 |
1,698 |
459 |
404 |
1,334 |
1,294 |
|
Atlantic Monthly |
854 |
633 |
439 |
371 |
415 |
262 |
|
Attache |
900 |
682 |
540 |
391 |
360 |
291 |
|
Automobile |
1,812 |
1,865 |
1,520 |
1,480 |
292 |
385 |
|
AutoWeek |
1,179 |
1,492 |
998 |
1,246 |
181 |
246 |
|
Baby Talk |
3,099 |
2,714 |
367 |
381 |
2,732 |
2,333 |
|
Barron's |
673 |
408 |
521 |
320 |
151 |
88 |
|
Bassmaster |
2,195 |
1,677 |
1,719 |
1,369 |
476 |
309 |
|
Better Homes & Gardens |
19,422 |
20,572 |
4,268 |
4,348 |
15,154 |
16,224 |
|
Bicycling |
948 |
660 |
650 |
457 |
298 |
203 |
|
Black Enterprise |
1,951 |
1,842 |
819 |
804 |
1,132 |
1,038 |
|
Boating |
1,614 |
1,517 |
1,241 |
1,183 |
373 |
335 |
|
Bon Appetit |
3,461 |
3,218 |
729 |
738 |
2,733 |
2,480 |
|
Bridal Guide |
2,352 |
2,137 |
251 |
292 |
2,102 |
1,845 |
|
Bride's |
3,225 |
3,242 |
325 |
284 |
2,900 |
2,958 |
|
Business Week |
2,351 |
2,479 |
1,544 |
1,706 |
807 |
773 |
|
Car and Driver |
4,862 |
4,899 |
4,231 |
4,364 |
631 |
535 |
|
Car Craft |
1,552 |
1,382 |
1,369 |
1,229 |
183 |
153 |
|
Catholic Digest |
1,337 |
1,159 |
328 |
492 |
1,010 |
666 |
|
Chicago Tribune (Sunday) |
1,299 |
1,365 |
617 |
701 |
682 |
664 |
|
Child |
2,689 |
2,396 |
238 |
451 |
2,451 |
1,945 |
|
Cigar Aficionado |
908 |
997 |
701 |
824 |
207 |
173 |
|
Coastal Living |
2,489 |
2,246 |
735 |
735 |
1,753 |
1,512 |
|
Computer Gaming World |
1,016 |
914 |
761 |
725 |
256 |
189 |
|
Computer Shopper |
1,082 |
1,159 |
850 |
883 |
232 |
276 |
|
Conde Nast Package (Gr) |
43,110 |
43,645 |
10,151 |
11,022 |
32,959 |
32,623 |
|
Conde Nast Traveler |
1,767 |
1,505 |
697 |
555 |
1,070 |
949 |
|
Consumer Reports |
8,750 |
9,041 |
5,115 |
5,036 |
3,635 |
4,005 |
|
Continental |
929 |
732 |
495 |
413 |
434 |
319 |
|
Cooking Light |
6,076 |
5,517 |
822 |
936 |
5,254 |
4,581 |
|
Cooking Pleasures |
2,467 |
2,268 |
590 |
455 |
1,876 |
1,813 |
|
CosmoGIRL! |
1,934 |
1,803 |
134 |
81 |
1,801 |
1,722 |
|
CosmoGIRL!/Seventeen (Gr) |
6,465 |
5,897 |
659 |
671 |
5,806 |
5,226 |
|
Cosmopolitan |
8,113 |
8,928 |
1,022 |
1,401 |
7,091 |
7,527 |
|
Country Home |
4,436 |
4,002 |
839 |
1,021 |
3,597 |
2,981 |
|
Country Living |
6,310 |
5,989 |
1,227 |
1,153 |
5,084 |
4,837 |
|
Country Sampler |
1,290 |
957 |
134 |
86 |
1,156 |
871 |
|
Country Weekly |
2,070 |
1,523 |
724 |
457 |
1,346 |
1,066 |
|
Cycle World |
1,634 |
1,372 |
1,390 |
1,272 |
244 |
100 |
|
Delta's SKY Magazine |
1,731 |
1,593 |
807 |
820 |
923 |
772 |
|
Diabetes Forecast |
1,901 |
2,413 |
679 |
851 |
1,221 |
1,562 |
|
Discover |
2,883 |
3,570 |
1,579 |
2,029 |
1,304 |
1,541 |
|
Ducks Unlimited |
1,647 |
1,237 |
1,396 |
969 |
252 |
268 |
|
Easyriders |
1,769 |
1,672 |
1,380 |
1,460 |
389 |
212 |
|
Ebony |
5,390 |
5,360 |
1,850 |
1,909 |
3,540 |
3,451 |
|
The Economist |
808 |
1,049 |
519 |
743 |
289 |
306 |
|
Electronic Gaming Monthly |
1,708 |
1,627 |
1,462 |
1,325 |
247 |
302 |
|
Elle |
2,362 |
2,491 |
166 |
178 |
2,196 |
2,313 |
|
Elle Decor |
942 |
946 |
169 |
128 |
773 |
818 |
|
Endless Vacation |
1,436 |
1,501 |
533 |
666 |
903 |
835 |
|
Entertainment Weekly |
5,047 |
5,491 |
2,143 |
2,076 |
2,905 |
3,416 |
|
Entrepreneur |
1,287 |
1,186 |
845 |
792 |
442 |
394 |
|
ESPN The Magazine |
5,964 |
5,436 |
4,764 |
4,420 |
1,200 |
1,016 |
|
Esquire |
1,652 |
1,662 |
998 |
1,010 |
653 |
652 |
|
Essence |
3,686 |
3,520 |
878 |
964 |
2,808 |
2,556 |
|
Family Circle |
10,849 |
11,251 |
1,046 |
1,126 |
9,803 |
10,125 |
|
FamilyFun |
2,031 |
2,342 |
305 |
339 |
1,726 |
2,003 |
|
Family Handyman |
2,373 |
2,507 |
1,583 |
1,513 |
790 |
994 |
|
Fam Handyman/Amer Woodwrk (Gr) |
4,295 |
4,316 |
2,951 |
2,785 |
1,344 |
1,531 |
|
FHM |
2,366 |
2,553 |
2,083 |
2,166 |
283 |
387 |
|
Field & Stream |
5,584 |
4,840 |
4,672 |
3,901 |
912 |
939 |
|
Field & Strm/Outdr Life (Gr) |
8,871 |
7,633 |
7,414 |
6,100 |
1,458 |
1,533 |
|
First For Women |
2,131 |
1,735 |
75 |
77 |
2,056 |
1,658 |
|
Fit Pregnancy |
1,341 |
1,142 |
226 |
75 |
1,115 |
1,068 |
|
Fitness |
3,200 |
3,200 |
744 |
609 |
2,456 |
2,591 |
|
Flying |
752 |
506 |
517 |
374 |
235 |
132 |
|
Food & Wine |
3,032 |
3,249 |
1,018 |
1,161 |
2,015 |
2,088 |
|
Forbes |
2,378 |
2,522 |
1,702 |
1,774 |
676 |
748 |
|
Fortune |
1,988 |
1,959 |
1,369 |
1,293 |
619 |
666 |
|
4 Wheel & Off Road |
1,604 |
1,991 |
1,416 |
1,788 |
188 |
203 |
|
Four Wheeler |
1,605 |
1,552 |
1,363 |
1,295 |
242 |
257 |
|
Game & Fish |
2,368 |
1,567 |
2,045 |
1,338 |
323 |
229 |
|
Game Informer |
1,967 |
2,035 |
1,409 |
1,417 |
558 |
618 |
|
GamePro |
1,535 |
1,201 |
1,315 |
1,059 |
220 |
142 |
|
Gardening How-To |
2,525 |
2,016 |
699 |
557 |
1,826 |
1,459 |
|
Glamour |
6,202 |
6,296 |
479 |
414 |
5,723 |
5,882 |
|
Golf Digest |
2,926 |
3,123 |
2,245 |
2,433 |
682 |
690 |
|
Golf Magazine |
2,936 |
2,943 |
2,317 |
2,408 |
619 |
535 |
|
Good Housekeeping |
12,733 |
12,419 |
1,579 |
1,507 |
11,154 |
10,912 |
|
Gourmet |
2,892 |
3,322 |
671 |
795 |
2,222 |
2,527 |
|
GQ (Gentlemen's Quarterly) |
2,550 |
2,723 |
1,744 |
2,111 |
806 |
611 |
|
Guideposts |
3,736 |
3,667 |
760 |
846 |
2,976 |
2,821 |
|
Guns & Ammo |
2,927 |
2,790 |
2,731 |
2,517 |
196 |
274 |
|
Hachette Automotive Group (Gr) |
7,826 |
7,432 |
6,931 |
6,684 |
895 |
747 |
|
Hachette Magazine Ntwk (Gr) |
31,730 |
30,611 |
13,237 |
12,247 |
18,493 |
18,364 |
|
Hachette Men's Package (Gr) |
13,824 |
12,321 |
11,179 |
10,299 |
2,644 |
2,022 |
|
Hachette Photography Group (Gr) |
1,997 |
1,494 |
1,100 |
785 |
897 |
709 |
|
Handguns |
2,809 |
2,200 |
2,546 |
1,924 |
263 |
275 |
|
Handy |
1,323 |
1,431 |
921 |
1,024 |
402 |
407 |
|
Harper's Bazaar |
1,423 |
1,661 |
132 |
230 |
1,291 |
1,432 |
|
Health |
3,404 |
3,903 |
742 |
855 |
2,662 |
3,047 |
|
Hearst Magazine Group (Gr) |
62,651 |
62,656 |
12,618 |
13,623 |
50,034 |
49,034 |
|
Hemispheres (United) |
1,008 |
844 |
676 |
530 |
333 |
314 |
|
Home |
2,318 |
1,750 |
588 |
377 |
1,731 |
1,373 |
|
Hot Rod |
3,676 |
3,761 |
3,069 |
3,264 |
607 |
497 |
|
House & Garden |
7,239 |
7,034 |
1,738 |
1,820 |
5,500 |
5,214 |
|
House Beautiful |
3,823 |
3,270 |
511 |
483 |
3,311 |
2,787 |
|
Hunting |
1,374 |
1,277 |
1,166 |
1,130 |
207 |
147 |
|
In Style |
4,312 |
4,011 |
453 |
410 |
3,859 |
3,601 |
|
In Touch Weekly |
1,109 |
1,922 |
182 |
205 |
926 |
1,717 |
|
Inc. |
795 |
611 |
507 |
415 |
288 |
196 |
|
Jane |
686 |
890 |
93 |
49 |
593 |
841 |
|
Jet |
4,007 |
4,098 |
1,660 |
1,611 |
2,347 |
2,486 |
|
Kiplinger's Personal Finance |
1,277 |
1,285 |
842 |
765 |
435 |
520 |
|
Ladies' Home Journal |
7,277 |
7,480 |
392 |
562 |
6,885 |
6,918 |
|
Life Carrier Newspapers |
13,283 |
13,298 |
6,788 |
6,874 |
6,495 |
6,424 |
|
Los Angeles Times (Sunday) |
1,789 |
1,738 |
855 |
937 |
933 |
801 |
|
Macworld |
821 |
693 |
544 |
481 |
277 |
212 |
|
Marie Claire |
1,739 |
1,593 |
58 |
136 |
1,681 |
1,457 |
|
Martha Stewart Living |
6,064 |
5,897 |
710 |
708 |
5,355 |
5,188 |
|
Maxim |
6,739 |
6,368 |
5,090 |
5,027 |
1,649 |
1,341 |
|
Men's Fitness |
3,002 |
3,142 |
2,524 |
2,748 |
479 |
394 |
|
Men's Health |
4,517 |
4,948 |
3,578 |
4,126 |
939 |
822 |
|
Men's Journal |
1,337 |
1,380 |
1,106 |
1,112 |
232 |
269 |
|
Meredith Magazine Group (Gr) |
38,861 |
38,720 |
6,723 |
7,080 |
32,137 |
31,640 |
|
Metropolitan Home |
1,551 |
1,665 |
380 |
365 |
1,172 |
1,300 |
|
Metro-Puck Carrier Newspapers |
39,611 |
39,885 |
19,012 |
18,934 |
20,599 |
20,950 |
|
Midwest Living |
2,092 |
1,848 |
448 |
396 |
1,644 |
1,452 |
|
Modern Bride |
2,804 |
2,441 |
296 |
303 |
2,508 |
2,137 |
|
Money |
4,004 |
3,591 |
2,590 |
2,317 |
1,414 |
1,274 |
|
Motorcyclist |
1,378 |
1,081 |
1,248 |
1,011 |
130 |
70 |
|
Motor Boating |
750 |
625 |
634 |
577 |
116 |
47 |
|
Motor Trend |
3,452 |
3,271 |
3,003 |
3,027 |
449 |
244 |
|
Muscle & Fitness |
3,372 |
3,161 |
2,387 |
2,282 |
985 |
878 |
|
National Enquirer |
5,981 |
5,358 |
1,775 |
1,748 |
4,207 |
3,610 |
|
National Geographic |
16,467 |
17,517 |
8,975 |
9,742 |
7,492 |
7,775 |
|
National Geographic Traveler |
3,460 |
3,376 |
1,691 |
1,857 |
1,769 |
1,518 |
|
National Wildlife |
2,578 |
2,396 |
1,326 |
1,305 |
1,252 |
1,091 |
|
Natural History |
717 |
588 |
285 |
352 |
432 |
236 |
|
Newsweek |
10,013 |
10,247 |
5,472 |
5,265 |
4,541 |
4,982 |
|
New York Magazine |
709 |
759 |
260 |
383 |
448 |
377 |
|
New York Times (Daily) |
2,320 |
2,450 |
1,183 |
1,571 |
1,137 |
879 |
|
New York Times (Sunday) |
2,571 |
2,476 |
1,350 |
1,267 |
1,220 |
1,209 |
|
N.Y. Times/Boston Globe (Daily) |
2,871 |
2,981 |
1,478 |
1,843 |
1,393 |
1,138 |
|
N.Y. Times/Boston Globe (Sun.) |
3,407 |
3,188 |
1,762 |
1,604 |
1,645 |
1,584 |
|
The New Yorker |
1,867 |
1,667 |
893 |
832 |
974 |
835 |
|
Nick Jr. Family Magazine |
3,215 |
2,912 |
582 |
702 |
2,633 |
2,210 |
|
NNN Top 100 (Sunday) |
51,254 |
50,794 |
23,973 |
23,733 |
27,281 |
27,062 |
|
NNN Top 25 (Daily) |
26,824 |
27,000 |
13,917 |
13,788 |
12,908 |
13,212 |
|
NNN Top 25 (Sunday) |
32,580 |
32,083 |
15,700 |
15,127 |
16,880 |
16,956 |
|
NNN Top 10 (Daily) |
16,754 |
17,028 |
8,767 |
9,018 |
7,987 |
8,010 |
|
North American Fisherman |
1,911 |
1,435 |
1,566 |
1,234 |
345 |
201 |
|
North American Hunter |
2,389 |
2,232 |
2,079 |
1,935 |
310 |
297 |
|
NA Fisherman/NA Hunter (Gr) |
4,301 |
3,668 |
3,645 |
3,170 |
656 |
498 |
|
Northwest World Traveler |
812 |
772 |
439 |
438 |
373 |
334 |
|
O, The Oprah Magazine |
7,000 |
7,895 |
650 |
904 |
6,351 |
6,991 |
|
Official U.S. PlayStation Mag. |
2,312 |
2,559 |
1,523 |
1,726 |
789 |
832 |
|
Official Xbox Magazine |
2,278 |
2,017 |
1,520 |
1,474 |
758 |
543 |
|
Outdoor Life |
3,287 |
2,793 |
2,742 |
2,199 |
546 |
594 |
|
Outside |
1,112 |
912 |
762 |
652 |
350 |
260 |
|
Pace Airline Media (Gr) |
3,638 |
3,118 |
2,022 |
1,741 |
1,616 |
1,377 |
|
Parade Carrier Newspapers |
39,648 |
39,187 |
18,772 |
18,568 |
20,876 |
20,619 |
|
Parenting |
5,584 |
5,311 |
695 |
914 |
4,889 |
4,398 |
|
Parents' Magazine |
7,915 |
7,636 |
1,155 |
1,507 |
6,759 |
6,129 |
|
PC Gamer |
1,529 |
1,443 |
1,264 |
1,210 |
265 |
233 |
|
PC Magazine |
2,732 |
2,760 |
2,047 |
2,077 |
685 |
682 |
|
PC World |
2,627 |
2,955 |
1,955 |
2,209 |
672 |
746 |
|
Penthouse |
1,956 |
1,743 |
1,684 |
1,449 |
272 |
295 |
|
People |
19,635 |
19,886 |
6,158 |
6,228 |
13,477 |
13,658 |
|
PGA Tour Partners |
860 |
671 |
680 |
567 |
179 |
103 |
|
Photographic |
602 |
652 |
379 |
446 |
222 |
206 |
|
Playboy |
5,500 |
4,922 |
4,571 |
4,032 |
928 |
890 |
|
Popular Hot Rodding |
2,177 |
1,890 |
1,930 |
1,546 |
247 |
344 |
|
Popular Mechanics |
4,288 |
4,694 |
3,787 |
4,301 |
502 |
394 |
|
Popular Photography & Imaging |
1,157 |
776 |
656 |
400 |
501 |
376 |
|
Popular Science |
3,310 |
3,427 |
2,610 |
2,879 |
701 |
548 |
|
Premiere |
607 |
648 |
277 |
294 |
330 |
354 |
|
Prevention |
5,570 |
4,696 |
931 |
780 |
4,639 |
3,916 |
|
PSM: PlayStation 2 Magazine |
1,686 |
1,848 |
1,098 |
1,323 |
588 |
525 |
|
Psychology Today |
1,722 |
1,381 |
589 |
501 |
1,132 |
880 |
|
Reader's Digest |
20,843 |
20,245 |
7,681 |
7,887 |
13,162 |
12,358 |
|
Real Simple |
2,418 |
2,666 |
270 |
302 |
2,148 |
2,363 |
|
Redbook |
4,748 |
4,609 |
360 |
375 |
4,389 |
4,234 |
|
Road & Track |
2,964 |
2,533 |
2,700 |
2,320 |
264 |
212 |
|
Rodale Magazine Network (Gr) |
15,229 |
13,864 |
6,855 |
6,824 |
8,374 |
7,040 |
|
Rolling Stone |
5,174 |
5,468 |
3,075 |
3,344 |
2,099 |
2,125 |
|
Runner's World |
1,409 |
1,020 |
676 |
588 |
733 |
432 |
|
Salt Water Sportsman |
1,311 |
962 |
1,148 |
821 |
163 |
141 |
|
Saturday Evening Post |
1,887 |
1,682 |
700 |
641 |
1,187 |
1,040 |
|
Scholastic Parent & Child |
3,672 |
3,229 |
426 |
488 |
3,246 |
2,741 |
|
Scientific American |
1,571 |
1,617 |
1,093 |
1,131 |
478 |
486 |
|
Scouting |
719 |
987 |
458 |
564 |
261 |
423 |
|
Self |
2,764 |
2,649 |
164 |
206 |
2,601 |
2,443 |
|
Seventeen |
4,531 |
4,094 |
526 |
590 |
4,006 |
3,504 |
|
Shape |
3,062 |
3,114 |
294 |
356 |
2,768 |
2,758 |
|
Sierra |
783 |
793 |
335 |
288 |
448 |
505 |
|
Ski |
842 |
802 |
433 |
471 |
409 |
331 |
|
Skiing |
621 |
642 |
353 |
413 |
268 |
229 |
|
Ski/Skiing (Gr) |
1,463 |
1,443 |
786 |
884 |
677 |
560 |
|
Smart Money |
1,888 |
1,503 |
1,048 |
831 |
840 |
672 |
|
Smithsonian |
3,692 |
3,445 |
1,866 |
1,791 |
||