Mediamark Research 
Spring 2005 Technical Guide

In-Home and Primary Audiences
 

In-Home Audiences

Primary Audiences
 

Adults

Men

Women

Adults

Men

Women
 

Unwgt

Proj (000)

Unwgt

Proj (000)

Unwgt

Proj (000)

Unwgt

Proj (000)

Unwgt

Proj (000)

Unwgt

Proj (000)

AARP The Magazine

3,440

24,630

1,559

10,576

1,881

14,054

3,362

23,975

1,533

10,249

1,829

13,726

Allure

214

1,769

17

84

197

1,684

174

1,374

13

59

161

1,314

American Baby

324

3,412

55

438

269

2,974

243

2,782

39

329

204

2,453

American Hunter

213

1,914

188

1,567

25

347

180

1,591

160

1,293

20

298

American Legion

353

2,972

252

1,987

101

985

347

2,880

248

1,895

99

985

American Photo

70

538

50

315

20

223

52

384

37

213

15

170

American Rifleman

286

2,571

264

2,322

22

248

212

2,111

194

1,883

18

228

American Way

15

131

8

69

7

62

-

-

-

-

-

-

American Woodworker

214

1,878

169

1,253

45

626

71

647

51

415

20

232

Architectural Digest

362

2,194

155

794

207

1,400

249

1,580

114

666

135

914

Arthritis Today

223

1,629

63

474

160

1,155

176

1,279

49

362

127

916

Atlantic Monthly

131

724

88

450

43

274

108

643

73

399

35

244

Attache

6

73

2

9

4

64

-

-

-

-

-

-

Automobile

162

1,288

134

969

28

319

120

1,057

101

792

19

265

AutoWeek

122

935

102

764

20

171

78

653

62

482

16

171

Baby Talk

268

2,974

49

445

219

2,529

235

2,653

45

492

190

2,161

Barron's

94

445

71

320

23

125

86

386

66

265

20

121

Bassmaster

197

2,039

160

1,510

37

529

93

1,043

73

753

20

289

Better Homes & Gardens

2,386

20,292

604

4,508

1,782

15,784

1,553

13,881

427

3,516

1,126

10,366

Bicycling

120

837

90

567

30

270

97

766

71

522

26

244

Black Enterprise

269

1,907

123

681

146

1,226

151

998

60

339

91

659

Boating

156

1,264

123

890

33

374

55

379

40

263

15

116

Bon Appetit

518

3,531

145

860

373

2,671

330

2,389

100

668

230

1,722

Bridal Guide

164

1,670

26

193

138

1,477

45

315

8

46

37

269

Bride's

222

2,123

27

269

195

1,854

70

574

14

82

56

492

Business Week

269

1,625

182

1,001

87

624

238

1,387

166

881

72

507

Car and Driver

436

3,449

373

2,827

63

622

263

2,265

224

1,793

39

473

Car Craft

124

1,167

113

1,047

11

120

53

463

45

427

8

36

Catholic Digest

231

1,723

86

501

145

1,223

91

598

33

217

58

381

Chicago Tribune (Sunday)

-

-

-

-

-

-

-

-

-

-

-

-

Child

246

2,442

54

450

192

1,992

169

1,819

48

405

121

1,413

Cigar Aficionado

113

747

90

558

23

189

69

466

54

333

15

133

Coastal Living

271

1,984

96

666

175

1,318

181

1,360

60

478

121

882

Computer Gaming World

102

822

79

591

23

231

56

479

40

346

16

134

Computer Shopper

128

964

96

698

32

266

118

843

91

653

27

189

Conde Nast Package (Gr)

5,196

37,811

1,572

9,445

3,624

28,366

3,496

24,428

1,117

6,666

2,379

17,762

Conde Nast Traveler

255

1,667

104

550

151

1,117

223

1,517

97

534

126

983

Consumer Reports

1,499

9,834

881

5,181

618

4,653

1,151

8,000

690

4,269

461

3,731

Continental

14

135

5

32

9

103

-

-

-

-

-

-

Cooking Light

915

7,255

185

1,308

730

5,947

381

2,889

75

640

306

2,248

Cooking Pleasures

224

2,053

58

459

166

1,595

102

927

23

212

79

715

CosmoGIRL!

172

1,971

12

94

160

1,876

155

1,741

11

73

144

1,667

CosmoGIRL!/Seventeen (Gr)

506

5,834

68

610

438

5,224

436

5,194

62

570

374

4,624

Cosmopolitan

855

8,061

142

1,230

713

6,831

469

4,423

80

826

389

3,597

Country Home

416

3,727

84

758

332

2,969

242

2,349

54

649

188

1,701

Country Living

667

6,159

142

1,307

525

4,852

328

3,090

74

794

254

2,295

Country Sampler

111

1,099

14

132

97

967

55

444

6

48

49

396

Country Weekly

126

1,540

37

468

89

1,072

67

864

24

304

43

560

Cycle World

169

1,291

148

1,107

21

184

70

515

60

437

10

78

Delta's SKY Magazine

21

166

7

39

14

127

-

-

-

-

-

-

Diabetes Forecast

313

2,683

114

1,034

199

1,648

121

889

41

359

80

530

Discover

323

2,329

175

1,076

148

1,253

216

1,693

129

890

87

803

Ducks Unlimited

142

1,238

119

983

23

255

107

954

92

750

15

204

Easyriders

144

1,317

114

970

30

347

52

446

42

324

10

122

Ebony

728

5,371

254

1,685

474

3,686

447

3,280

151

982

296

2,298

The Economist

179

978

127

649

52

329

136

728

93

469

43

259

Electronic Gaming Monthly

186

1,703

148

1,296

38

407

99

1,014

74

750

25

265

Elle

215

1,666

18

131

197

1,535

190

1,421

15

108

175

1,313

Elle Decor

116

734

23

155

93

578

108

700

21

138

87

561

Endless Vacation

281

2,192

126

903

155

1,289

257

1,960

117

815

140

1,145

Entertainment Weekly

495

3,836

235

1,644

260

2,192

454

3,373

223

1,577

231

1,796

Entrepreneur

152

940

96

502

56

437

144

919

93

518

51

401

ESPN The Magazine

610

5,081

490

3,818

120

1,263

373

3,359

291

2,457

82

902

Esquire

159

1,029

112

681

47

347

153

974

115

686

38

288

Essence

514

3,462

144

929

370

2,533

326

2,121

78

597

248

1,524

Family Circle

1,188

10,673

120

1,039

1,068

9,633

758

6,940

101

890

657

6,050

FamilyFun

306

2,693

59

441

247

2,251

278

2,400

53

398

225

2,002

Family Handyman

376

3,003

257

1,803

119

1,201

269

2,324

185

1,317

84

1,007

Fam Handyman/Amer Woodwrk (Gr)

590

4,882

426

3,055

164

1,827

340

2,971

236

1,733

104

1,239

FHM

301

2,360

260

2,008

41

352

211

1,787

177

1,455

34

331

Field & Stream

394

3,897

320

2,965

74

932

266

2,929

206

2,093

60

836

Field & Strm/Outdr Life (Gr)

630

6,211

511

4,741

119

1,471

428

4,544

334

3,268

94

1,276

First For Women

275

2,368

16

136

259

2,233

228

2,010

15

132

213

1,878

Fit Pregnancy

75

797

14

152

61

645

50

484

11

85

39

399

Fitness

356

2,723

67

446

289

2,276

320

2,254

62

355

258

1,900

Flying

74

550

59

359

15

191

65

423

51

274

14

149

Food & Wine

470

3,297

186

1,097

284

2,200

271

1,983

110

673

161

1,310

Forbes

295

1,767

227

1,210

68

557

288

1,648

225

1,184

63

464

Fortune

227

1,365

162

893

65

473

211

1,194

155

792

56

402

4 Wheel & Off Road

167

1,766

140

1,426

27

340

62

667

49

529

13

138

Four Wheeler

140

1,401

121

1,196

19

204

50

477

39

381

11

96

Game & Fish

124

1,297

105

1,104

19

193

80

834

65

676

15

158

Game Informer

286

2,649

197

1,717

89

932

262

2,383

178

1,488

84

895

GamePro

150

1,365

121

1,092

29

273

95

883

73

667

22

216

Gardening How-To

196

1,769

49

428

147

1,341

111

1,112

31

316

80

797

Glamour

532

4,956

56

425

476

4,531

363

3,365

42

280

321

3,085

Golf Digest

458

3,086

364

2,226

94

860

389

2,848

307

2,040

82

808

Golf Magazine

418

2,634

342

1,978

76

656

379

2,335

314

1,755

65

580

Good Housekeeping

1,428

12,164

217

1,719

1,211

10,445

864

7,571

158

1,375

706

6,196

Gourmet

477

3,439

148

814

329

2,625

253

1,789

85

497

168

1,292

GQ (Gentlemen's Quarterly)

269

1,845

214

1,359

55

486

208

1,457

168

1,083

40

374

Guideposts

554

5,233

122

987

432

4,246

453

4,191

104

860

349

3,332

Guns & Ammo

256

2,481

225

2,156

31

325

79

738

67

602

12

136

Hachette Automotive Group (Gr)

685

5,519

596

4,621

89

898

402

3,436

342

2,764

60

672

Hachette Magazine Ntwk (Gr)

3,231

25,994

1,315

9,468

1,916

16,527

2,139

17,071

839

5,907

1,300

11,164

Hachette Men's Package (Gr)

1,280

10,107

1,054

7,726

226

2,381

756

5,977

605

4,376

151

1,601

Hachette Photography Group (Gr)

196

1,483

128

749

68

734

164

1,224

112

637

52

587

Handguns

172

1,792

152

1,587

20

205

32

205

25

166

7

39

Handy

185

1,678

133

1,072

52

605

169

1,576

122

971

47

605

Harper's Bazaar

129

883

23

153

106

730

109

654

18

107

91

547

Health

356

3,080

77

599

279

2,481

289

2,394

72

518

217

1,876

Hearst Magazine Group (Gr)

6,686

56,089

1,512

11,153

5,174

44,936

4,310

36,551

1,098

8,555

3,212

27,996

Hemispheres (United)

6

43

4

28

2

14

-

-

-

-

-

-

Home

219

1,684

60

399

159

1,285

189

1,470

58

359

131

1,111

Hot Rod

298

3,231

245

2,539

53

692

101

1,193

80

906

21

287

House & Garden

752

6,092

226

1,684

526

4,408

248

1,738

54

507

194

1,231

House Beautiful

409

2,863

61

371

348

2,492

207

1,470

42

305

165

1,165

Hunting

131

1,138

112

952

19

186

60

578

49

472

11

106

In Style

471

3,328

63

367

408

2,962

352

2,566

60

379

292

2,187

In Touch Weekly

200

1,722

35

233

165

1,488

124

986

21

163

103

823

Inc.

82

609

58

363

24

246

80

566

57

346

23

220

Jane

96

821

9

59

87

763

97

806

7

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