Mediamark Research 
Spring 2005 Technical Guide

Sample Allocation – Top Ten Markets
Unweighted vs. Weighted Percentages

 

 

UNWEIGHTED

PERCENTAGE

WEIGHTED

PERCENTAGE

Total in (000)

25,612 214,774

New York

10.24  7.24

Los Angeles

6.29 5.82

Chicago

6.19 3.26

Philadelphia

4.97 2.65

San Francisco

3.71 2.41

Boston

3.33  2.19

Detroit

3.81 1.74

Washington D.C.

3.67 2.08

Cleveland

3.71 1.37

Dallas/Ft. Worth

3.83 2.12

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