Mediamark Research 
Spring 2005 Technical Guide

Spring 2005 Sample Completion

Wave 52

Interviews were made in a total of 1,454 clusters. The recovery sample is shown in the following tables:

SAMPLE DISPOSITION TOTAL HOUSEHOLDS               MEN     WOMEN
Total Sample Households Initially Selected 24,689 13,762 10,927
Less: Vacant 1,310 787 523
        Address Does Not Exist 683 407 276
        Duplicate Address 467 295 172
        Ineligible Other (businesses, churches,
        group quarters, blind, media affiliate etc.)		 1,475 895 580
Total Eligible Households                          20,754 11,378 9,376
Less: Not Contacted 2,297 1,403 894
         Refused 4,185 2,496 1,689
         Language Barriers
              Spanish Language Barrier 143 76 67
              Other Language Barrier 167 95 72
         Call Back/Appointments 60 42 18
         Eligible Other (sick, hard of hearing,
         gated communities, attack dogs, etc.)		 1,293 769 524
Completed Interviews                                 12,609 6,496 6,113
Completed Product Booklets

7, 617
SAMPLE DISPOSITION LOWER
INCOME		   MIDDLE
INCOME		   UPPER
INCOME
Total Sample Households Initially Selected 5,982 5,623 13,084
Less: Vacant 439 300 571
        Address Does Not Exist 249 157 277
        Duplicate Address 122 113 232
        Ineligible Other (businesses, churches,
        group quarters, blind, etc.)		 357 374 744
          
Total Eligible Households        [A] 4,815 4,679 11,260
Less: Not Contacted 528 436 1,333
         Refused 754 993 2,438
         Language Barriers
                Spanish Language Barriers 71 25 47
                Other Language Barriers 19 40 108
         Call Back/Appointments 10 16 34
         Eligible Other (sick, hard of hearing,
         gated communities, attack dogs, etc.)		 270 333 690
Completed Interviews            [B] 3,163 2,836 6,610

WEIGHTED RESPONSE RATE**

 Media Product Booklet*
New York 57.25% 31.98%
Los Angeles 55.94% 39.13%
Chicago 62.68% 43.26%
Philadelphia 66.76% 36.24%
San Francisco 64.04% 35.10%
Boston 58.25% 32.71%
Detroit 58.24% 36.66%
Washington  D.C. 56.78% 29.59%
Cleveland 55.86% 33.89%
Dallas 63.14% 36.76%
Non Top 10 64.71% 39.99%
TOTAL 63.09% 38.67%
*The calculation for the product booklet response rates are made on weighted counts using the probability of selection within market.

**The weighted response rate is based on the initially assigned sample clusters.  Weights are applied which reflect the relative probability of selection within market (see Sample Design on pages 1-5 in the Methodology section of the Spring 2005 Tech Guide or http://www.mediamark.com/mri/techguide/tg_methodology.htm ).  The individual market response rates and the response rate for the balance of the U.S. are based solely on these differential weights.  The overall U.S. response rate reflects the differential sizes (number of households) of the ten media markets and the balance of the U.S.

 

Spring 2005 Sample Completion

Wave 51

Interviews were made in a total of 1,412 clusters. The recovery sample is shown in the following tables:

SAMPLE DISPOSITION TOTAL HOUSEHOLDS               MEN     WOMEN
Total Sample Households Initially Selected 23,719 13,217 10,502
Less: Vacant 1,235 748 487
        Address Does Not Exist 759 461 298
        Duplicate Address 538 320 218
        Ineligible Other (businesses, churches
        group quarters, blind, media affiliate etc.)		 1,385 865 520
Total Eligible Households    [A] 19,802 10,823 8,979
Less: Not Contacted 2,010 1,247 763
         Refused 3,776 2,272 1,504
         Language Barriers
              Spanish Language Barrier 83 50 33
              Other Language Barrier 145 77 68
         Call Back/Appointments 54 30 24
         Eligible Other (sick, hard of hearing,
         gated communities, attack dogs, etc.)		 731 441 290
Completed Interviews     [B] 13,003 6,704 6,299
Media Interview Response Rate      [B]/[A] 65.7% 61.9% 70.2%
Completed Product Booklets        [C] 7,879
Product Booklet Response Rate  [C]/[A] 39.8%
SAMPLE DISPOSITION LOWER
INCOME		   MIDDLE
INCOME		   UPPER
INCOME
Total Sample Households Initially Selected 5,814 5,601 12,304
Less: Vacant 482 268 485
        Address Does Not Exist 270 140 349
        Duplicate Address 147 133 258
        Ineligible Other (businesses, churches
        group quarters, blind, etc.)		 393 299 693
Total Eligible Households       [A] 4,522 4,761 10,519
Less: Not Contacted 360 510 1,140
         Refused 743 938 2,095
         Language Barriers
                Spanish Language Barriers 24 22 37
                Other Language Barriers 24 30 91
         Call Back/Appointments 11 11 32
         Eligible Other (sick, hard of hearing,
          gated communities, attack dogs, etc.)		 113 205 413
Completed Interviews            [B] 3,247 3,045 6,711
Media Interview Response Rate   B]/[A] 71.8% 64.0% 63.8%

 

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