MRI Spring 2005 Tech Guide - Unweighted and Weighted Demographics

Mediamark Research
Spring 2005 Technical Guide

Unweighted and Weighted Demographics

	Adults		Men		Women		Female Homemakers		Professional Managerial
	Unwgt	Proj (000)	Unwgt	Proj (000)	Unwgt	Proj (000)	Unwgt	Proj (000)	Unwgt	Proj (000)
Total U.S.	25,612	214,774	13,200	103,299	12,412	111,475	11,131	94,519	6,812	48,317

Men	13,200	103,299	13,200	103,299	-	-	-	-	3,853	24,083
Women	12,412	111,475	-	-	12,412	111,475	11,131	94,519	2,959	24,234

Male Homemakers	5,763	38,843	5,763	38,843	-	-	-	-	1,607	8,916
Female Homemakers	11,131	94,519	-	-	11,131	94,519	11,131	94,519	2,703	21,292
Working Women	7,430	63,681	-	-	7,430	63,681	6,632	53,615	2,959	24,234
Parent	8,638	73,373	4,131	31,562	4,507	41,811	4,160	37,437	2,794	20,391
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Graduated College	8,130	53,643	4,447	26,931	3,683	26,712	3,388	23,737	4,608	30,987
Attended College	8,126	58,332	3,927	26,787	4,199	31,545	3,728	25,936	1,592	11,476
Graduated High School	6,571	68,195	3,319	32,187	3,252	36,009	2,911	30,915	526	4,935
Did Not Graduate High School	2,785	34,604	1,507	17,394	1,278	17,209	1,104	13,932	86	919

Age 18-24	2,334	27,777	1,262	14,043	1,072	13,734	713	7,916	258	2,644
25-34	4,607	39,417	2,385	19,616	2,222	19,801	2,042	17,381	1,498	11,111
35-44	5,497	44,049	2,970	21,677	2,527	22,373	2,338	20,188	1,967	13,860
45-54	5,002	40,852	2,614	19,881	2,388	20,970	2,180	18,694	1,791	12,508
55-64	3,538	28,036	1,874	13,386	1,664	14,650	1,518	12,730	1,026	6,847
65 or Over	4,634	34,643	2,095	14,696	2,539	19,947	2,340	17,609	272	1,348

18-34	6,941	67,194	3,647	33,659	3,294	33,535	2,755	25,297	1,756	13,755
18-49	15,142	132,972	8,032	65,930	7,110	67,042	6,276	55,515	4,675	34,140
25-54	15,106	124,318	7,969	61,173	7,137	63,144	6,560	56,264	5,256	37,479

Working Full Time	14,708	114,566	8,994	66,259	5,714	48,307	5,134	41,091	6,029	42,171
Part-time	2,709	23,016	993	7,642	1,716	15,374	1,498	12,523	783	6,146
Not Employed	8,195	77,192	3,213	29,398	4,982	47,794	4,499	40,905	-	-
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Professional (new)	3,559	28,259	1,700	12,498	1,859	15,761	1,695	13,826	3,559	28,259
Mgmt./Bus./Finan. Ops. (new)	3,253	20,058	2,153	11,584	1,100	8,473	1,008	7,466	3,253	20,058
Sales/Office Occs. (new)	4,224	34,448	1,651	12,409	2,573	22,040	2,270	18,043	-	-
Nat. Res./Constr./Maint. (new)	1,702	14,538	1,658	13,902	44	636	39	553	-	-
Other Employed (new)	4,679	40,278	2,825	23,508	1,854	16,770	1,620	13,726	-	-

H/D Income $75,000 or More	8,487	67,764	4,971	34,867	3,516	32,897	3,043	26,848	4,168	29,978
$60,000 - 74,999	2,951	24,131	1,627	12,316	1,324	11,814	1,156	9,834	886	6,580
$50,000 - 59,999	2,287	18,890	1,216	9,534	1,071	9,356	964	7,897	582	4,022
$40,000 - 49,999	2,935	21,042	1,514	10,383	1,421	10,659	1,267	8,868	515	2,903
$30,000 - 39,999	3,088	23,303	1,526	11,186	1,562	12,118	1,423	10,414	374	2,376
$20,000 - 29,999	2,653	24,117	1,172	11,163	1,481	12,954	1,356	11,072	173	1,366
$10,000 - 19,999	2,088	22,251	781	8,979	1,307	13,272	1,230	11,784	85	769
Less Than $10,000	1,123	13,276	393	4,871	730	8,405	692	7,803	29	323

Census Region: Northeast	5,918	40,993	3,026	19,401	2,892	21,592	2,559	17,882	1,660	10,248
North Central	6,559	48,478	3,401	23,371	3,158	25,107	2,823	21,434	1,649	10,630
South	7,477	77,779	3,793	37,221	3,684	40,558	3,342	34,735	1,887	15,696
West	5,658	47,525	2,980	23,306	2,678	24,219	2,407	20,469	1,616	11,742
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County Size A	14,970	88,698	7,760	42,614	7,210	46,084	6,453	38,679	4,405	23,060
B	6,100	64,145	3,152	30,800	2,948	33,345	2,617	27,686	1,591	14,835
C	2,718	31,168	1,380	14,993	1,338	16,176	1,212	13,785	528	5,542
D	1,824	30,763	908	14,893	916	15,871	849	14,369	288	4,880

MSA Central City	7,814	69,798	3,882	32,790	3,932	37,008	3,533	31,108	1,943	14,824
MSA Suburban	15,023	103,895	7,941	50,626	7,082	53,269	6,321	44,546	4,454	27,414
Non MSA	2,775	41,081	1,377	19,883	1,398	21,198	1,277	18,865	415	6,080

Single	5,869	52,909	3,232	29,179	2,637	23,730	2,161	16,387	1,407	9,207
Married	13,553	121,422	7,865	60,613	5,688	60,809	5,075	53,740	4,211	32,736
All Others	6,190	40,443	2,103	13,507	4,087	26,936	3,895	24,392	1,194	6,374

Household Size: 1 Person	6,008	29,774	2,568	12,624	3,440	17,150	3,440	17,150	1,455	5,716
2 Persons	8,443	72,150	4,678	35,992	3,765	36,158	3,288	31,378	2,173	16,410
3 or 4 Persons	8,323	79,025	4,412	38,867	3,911	40,158	3,354	32,457	2,475	19,874
5 or More Persons	2,838	33,825	1,542	15,816	1,296	18,009	1,049	13,535	709	6,318

Children By Age: Any	9,806	89,019	4,861	40,272	4,945	48,747	4,386	40,720	2,937	21,827
Under 2 Years	1,708	17,273	848	7,364	860	9,909	758	8,151	473	3,715
2-5 Years	3,436	31,950	1,685	13,428	1,751	18,522	1,552	15,358	971	7,006
6-11 Years	4,674	41,623	2,297	18,731	2,377	22,892	2,123	19,383	1,379	9,905
12-17 Years	4,701	42,661	2,338	19,842	2,363	22,819	2,092	19,121	1,408	10,623

White (inc. mult. class.)	19,673	167,285	10,203	80,933	9,470	86,352	8,542	74,544	5,519	40,589
Black (inc. mult. class.)	3,129	24,616	1,464	10,961	1,665	13,655	1,505	11,311	576	3,377
Other (inc. mult. class.)	3,123	25,324	1,695	12,658	1,428	12,666	1,210	9,602	804	4,860
Spanish Speaking	3,021	29,728	1,644	15,383	1,377	14,345	1,209	11,816	617	4,676
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IEI $50,000 or More	6,203	38,788	4,461	26,940	1,742	11,848	1,577	10,187	4,087	25,201
$40,000 - 49,999	2,254	16,472	1,342	9,694	912	6,779	852	6,162	967	7,105
$30,000 - 39,999	2,744	21,332	1,489	11,269	1,255	10,064	1,149	8,718	775	6,482
$25,000 - 29,999	1,336	11,921	644	5,716	692	6,205	619	5,350	274	2,689
$20,000 - 24,999	1,284	11,754	592	5,507	692	6,246	613	5,214	191	1,767
$10,000 - 19,999	2,146	21,912	903	9,161	1,243	12,751	1,098	10,611	294	2,924
Under $10,000	1,450	15,402	556	5,614	894	9,788	724	7,373	224	2,148

Wage Earner Status: Sole	7,108	39,812	3,943	22,792	3,165	17,020	3,036	15,629	2,873	14,132
Primary	5,142	45,974	3,820	31,694	1,322	14,281	1,131	11,738	2,124	17,363
Secondary	5,167	51,795	2,224	19,415	2,943	32,380	2,465	26,248	1,815	16,822

Number of Children: 1	3,939	36,645	1,963	17,318	1,976	19,327	1,736	15,872	1,172	9,133
2	3,711	31,439	1,835	14,168	1,876	17,272	1,670	14,608	1,195	8,589
3 or More	2,156	20,935	1,063	8,787	1,093	12,148	980	10,240	570	4,105

Home Owned	18,351	151,235	9,600	73,228	8,751	78,007	7,778	65,525	5,409	38,824
Value of Home $100,000+	15,348	113,210	8,157	55,465	7,191	57,745	6,386	48,425	5,061	34,985
$60,000 - $99,999	1,838	22,023	866	10,118	972	11,906	864	10,003	268	2,888
$30,000 - $59,999	734	10,487	357	5,011	377	5,476	339	4,714	50	576
Under $30,000	431	5,514	220	2,634	211	2,880	189	2,383	30	376

Life Cycle
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Respondent 18-34:
One-Person Household	1,144	5,327	653	3,031	491	2,297	491	2,297	445	1,772
Married, No Children	699	6,027	394	2,965	305	3,062	281	2,862	325	2,715
Married, Youngest Under 6	1,603	15,674	792	6,889	811	8,785	745	7,861	457	3,801
Married, Youngest 6-17	311	3,555	148	1,600	163	1,956	149	1,713	65	780
Balance	3,184	36,610	1,660	19,175	1,524	17,435	1,089	10,563	464	4,688

Respondent 35-49:
One-Person Household	1,243	6,187	746	3,910	497	2,276	497	2,276	454	1,896
Married, No Children	1,113	10,831	605	4,814	508	6,018	454	5,301	402	3,387
Married, Youngest Under 6	1,476	11,355	909	5,913	567	5,442	511	4,853	603	4,038
Married, Youngest 6-11	1,468	11,825	820	5,857	648	5,968	597	5,497	586	4,328
Married, Youngest 12-17	1,008	9,202	520	4,175	488	5,027	443	4,557	362	3,053
Balance	1,893	16,377	785	7,602	1,108	8,775	1,019	7,734	512	3,683

Respondent 50 or Older:
One-Person Household	3,447	17,527	1,089	5,398	2,358	12,129	2,358	12,129	506	1,883
Married, No Children	5,008	44,949	3,082	23,888	1,926	21,061	1,665	18,243	1,095	8,235
Married, With Children	867	8,002	595	4,513	272	3,489	230	2,853	316	2,399
Balance	1,148	11,323	402	3,569	746	7,754	602	5,779	220	1,659

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Mediamark Research Spring 2005 Technical Guide

Unweighted and Weighted Demographics

Mediamark Research
Spring 2005 Technical Guide