ABOUT MRI

Mediamark Research has a singular goal: to provide the sharpest picture possible of American consumers - who they are, what they buy, what they think - and how to reach them.

For more than 25 years, MRI has been the dominant voice in media and consumer research in the United States. No other organization - not even the Census Bureau - knows more about American consumers.

MRI's Survey of the American Consumer™, used in most media and marketing plans in the country, is the primary source of audience data for the U.S. consumer magazine industry and the most comprehensive and reliable source of multi-media audience data available. The Survey's multi-dimensional database provides marketers with a high resolution view of audiences of all major media, their demographics and lifestyles, actions and attitudes, product usage and brand loyalty.

All the research MRI conducts - the Survey of the American Consumer™and associated surveys and reports, MediaDay™, The American Kids Study™, Teenmark®, online panels and custom research from our Market Solutions division - reflects a steadfast commitment to provide the most reliable and actionable information for measuring, evaluating, tracking and getting to know the world's most dynamic consumer market.