MRI WHITE PAPERS

MRI’s researchers are among the industry’s most respected. The “research about research” White Papers collected in this directory have been delivered at symposia and conferences around the world. Articles and analyses delving deeper into the MRI database are written as points of interest for MRI clients and the media industry.

Presented in 2009 to the Worldwide Readership Symposium in Valencia, Spain

• Internet Measurement of Ad-Noting: Sampling and Statistical Issues

By Martin Frankel, Julian Baim, Michal Galin, Joe Agresti and Konstantin Augemberg of MRI

• Better Representing Magazine Effects in Marketing Mix Modeling

By James Collins of MRI, and Wayne Eadie, Magazine Publishers of America.

• Sample Surveys Based on Internet Panels: 8 Years of Learning

By Julian Baim, Michal Galin, Martin Frankel, Risa Becker and Joe Agresti of MRI

• Enhancing Consumer Insights: Developing an Integrated Television, Print and Consumer Behavior Database from National Media and Purchasing Currency Data Sources

By James Collins of MRI, and Pete Doe, The Nielsen Company

• Print Advertisement Measurement: Getting Into The Nitty Gritty

By Michal Galin, Julian Baim, Martin Frankel, Konstantin Augemberg and Valerie Veith of MRI

• The Digital Reader Market: Soundings in an Emerging Technology

By Risa Becker, James Collins, Julian Baim and Aaron Lipman of MRI

• Explaining Variability in Issue-Specific Magazine Audiences: An Exploratory Examination

By Julian Baim, Martin Frankel, Risa Becker, Michal Galin, and Francis Mejica of MRI, and Scott McDonald, Conde Nast.

• What is the Impact of Magazine Readership on Website Visitation?

By James Collins of MRI, and Wayne Eadie, Magazine Publishers of America.

April 2008

• Experiments with passive measurement of print

By Jay Mattlin of MRI

Presented in 2007 to the Worldwide Readership Symposium in Vienna, Austria

• The Brave New World of Passive Measurement of Print: Results of Initial Experiments with RFID Technology
  By Jay Mattlin, Michal Galin and Mark McLaren of MRI

• A New Paradigm For Measuring Engagement and Selection Media Vehicles
  By Ted D’Amico of MRI

• Dynamic Segmentation Fusion
  By James Collins of MRI, and Gina Pingitore, JD Power and Associates

• Internet Site Metrics and Print Media Measurement - From Dissonance to Consonance?
  By James Collins of MRI, and Scott McDonald, Conde Nast

• Issue Specific Audience: Perspectives on Application
  By Mickey Galin, Julian Baim and Marty Frankel of MRI, Caryn Klein and Lori Jacobs, Time Inc., Alan Rovitzky, MediaCom

• Issue Specific - Estimation Mathematical and Statistical Issues Procedures and Models
  By Martin Frankel, Julian Baim, Michal Galin and Joseph Agresti of MRI

• Measuring Issue Specific Audiences
  By Julian Baim, Martin Frankel, Michal Galin, Joseph Agresti and Kerry Zarnitz of MRI

• Media Consumption Pathways in an Evolving World
  By Julian Baim, Michal Galin and Bob Murnane of MRI, Alan White and Judy Vogel, PHD

September 2007

• Birth of a Cellular Nation
  By Andy Arthur, V.P. MRI Market Solutions

Presented in 2007 to the Advertising Research Foundation

• Toward Total Audience – Integrating Magazines’ Hardcopy and Internet Site Audiences Using Dynamic Segmentation Fusion
  By Risa Becker and James Collins of MRI, Mainak Mazumdar, Nielsen//NetRatings

Presented in 2005 to the Media Ratings Council.

• A Description of MRI's New Procedures for Ascribing Psychographic Batteries

Presented at the 2005 Worldwide Readership Symposium in Prague/Czech Republic

• Passive Measurement of Print: The Promise and the Perils of RFID Technology
  By Jay Mattlin of MRI and Scott McDonald of Conde Nast

• Title Confusion: The Impact of Response Error on Competitive Pairs
  By Julian Baim, Michal Galin, Martin Frankel of MRI and Scott McDonald of Conde Nast

• Dazed and Confused: The Characteristics and Behavior of Title Confused Readers
  By Martin Frankel, Risa Becker, Julian Baim, Michal Galin of MRI and
  Scott McDonald of Conde Nast

Presented at the 2004 ESOMAR Conference in Geneva/Switzerland

• Mediamark’s Day in the Life Pilot Study
  By Ted D’Amico, Michal Galin of MRI and Richard Fielding of Starcom Worldwide

• Developments in the Measurement of Readership Accumulation
  By Julian Baim of MRI and Alan Higgs of NOP Media

Presented at the 2003 Worldwide Readership Symposium in Massachusetts/USA.

• Measurement of Magazine Readership via the Internet
  By Julian Baim, Martin Frankel, Michal Galin, and Michelle Leonard of MRI

• Restoring Credibility to Sunday Magazine Measurement in the U.S.
  By Julian Baim of MRI and Rebecca McPheters of McPheters & Company

• MRI’s Qualitative Measures
  By Ted D’Amico of MRI